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BizReport | Research March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic.... >>

BizReport | Viral Marketing February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. ... >>

BizReport | Blogs & Content November 17, 2006

Blogger Turns Celebrity

Celebrities are becoming bloggers to market themselves better. And bloggers in reverse are turning into celebrities, or rather “cewebrities”. Amanda Congdon, the former host of Rocketboom.com – an online news vblog, has this week given an interview to Businessweek commenting... >>

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