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BizReport | Advertising archives April 30, 2014

Sitecore, Jun Group releases widen reach

Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>

BizReport | Advertising archives November 12, 2013

Top tips for brands considering cause marketing

When many businesses consider cause marketing they look at how their customers can become involved. But there is a growing trend toward employee advocacy in the cause space as brands see how their employees like to get involved to push... >>

BizReport | Loyalty Marketing October 14, 2013

Consumers want to see impact of their cause-related purchases

Cause marketing draws in many consumers but, according to new research from Cone Communications, it's not good enough to just promote a cause, consumers want proof their purchases are making a real impact.... >>

BizReport | Research archives August 22, 2013

Brands: Consumers want you to be involved

The time is now to get involved - with causes and with disaster relief. That is the takeaway from a new report out from Cone. According to the research most global citizens want to see their favorite brands involved in... >>

BizReport | Advertising archives May 13, 2013

How to choose the right cause for your brand

Brands have been participating in cause marketing since Bruce Burtch pioneered the concept in 1976 with the famous Marriott-March of Dimes campaign. Today's brands have even more ways to get involved, but one thing hasn't changed: causes and brands need... >>

BizReport | Internet May 10, 2013

How cause marketing can impact your brand

Cause marketing is not new, it's one of the oldest forms of marketing around. Brands get involved with charitable causes for a variety of reasons, but the Internet and social networks make it even easier for a brand to show... >>

BizReport | Internet June 12, 2012

Dual channel donors most valuable to non-profits

The Internet has provided fundraisers with new opportunities to engage with donors and boost donations. New research from non-profit constituent engagement solutions provider, Convio, reveals that those who donate on- and offline are the most valuable. ... >>

BizReport | Ecommerce archives December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or... >>

BizReport | Ecommerce archives August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research.... >>

BizReport | Loyalty Marketing July 05, 2011

Cause marketing impacts brand affinity, sales not so much

When it comes to supporting a cause through purchasing products Americans are all talk but not much action, according to the findings of a new study from BlogHer and Ketchum's recently launched Cause Consumer Engagement specialty. ... >>

BizReport | Advertising archives June 17, 2011

For a cause: How workplace campaigns can benefit brands

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign. ... >>

BizReport | Ecommerce archives March 16, 2011

GivingIQ release simplifies cause marketing

Banks have done it; now online transaction hub Transactis is jumping on the pennies-back program wagon. As the banking program works - by returning change to specified savings accounts - the Transactis platform allows rewards or other offers to be... >>

BizReport | Advertising archives November 18, 2010

Trending Now: Buying for a cause

Just one week until the United States Thanksgiving celebration and that means one thing: bell ringers are brick-and-mortar stores and cause campaigns online. According to the 2010 Cone Holiday Trend Tracker more consumers are looking for causes - and good... >>

BizReport | Advertising archives October 07, 2010

For a cause: 3 tips for cause marketing campaigns

"Donate: it's for a good cause." While this may sound like an okay call to action for a cause marketing campaign, the truth is, calls to action aren't the most important things in this type of campaign. Instead, consumers want... >>

BizReport | Advertising archives October 05, 2010

What to expect from cause marketing in 2010 holiday season

During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow.... >>

BizReport | Advertising archives September 20, 2010

Cone: 83% consumers want to help causes

When it comes to causes, consumers are still opening their wallets. That, according to the 2010 Cone Cause Evolution Study. Researchers found that although consumers are still cutting back in many purchasing areas, brands and advertisers who help causes are... >>

BizReport | Trends & Ideas archives May 20, 2010

(RED) taps VideoEgg for documentary launch

(RED), the awareness arm of the Global Fund, has tapped VideoEgg to help deliver an engaged and interested audience to its launch of a new documentary, "The Lazarus Effect". The documentary chronicles the lives of four African people dealing with... >>

BizReport | Ecommerce archives April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal... >>

BizReport | Blogs & Content archives April 07, 2010

Contest allows publishers to 'branch out'

A contest from performance based ad platform Inuvo puts both publishers and marketers in the driver's seat for cause marketing. The contest asks publishers to 'branch out' in observation of Earth Day 2010 by joining the Inuvo Platform; publishers in... >>

BizReport | Advertising archives March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from... >>

BizReport | Research archives January 05, 2010

How to do green marketing better

When it comes to reaching the consumer base many marketers have found cause marketing to be a big engager. Specifically, the green marketing cause. With so much attention in the news, schools and businesses about consumers becoming more conscious about... >>

BizReport | Research archives December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The... >>

BizReport | Ecommerce archives November 16, 2009

Internet Marketing 101: Why marketers need cause marketing

It is no secret that despite the struggling world economy, many consumers are still spending. Most are spending less than in early 2008 or 2007, but still they are spending. What may surprise many marketers is that, in addition to... >>

BizReport | Email Marketing October 12, 2009

Internet Marketing 101: How to increase cause email efforts

When it comes to cause marketing, some non-profits have their plans down pat. They know who to email or target, when and how to get results. But most online marketers are in the business for profit, so how can these... >>

BizReport | Advertising archives January 20, 2009

Report: Consumers like a cause

It is no secret that consumers like products that they can get behind, not just buy. Cause related marketing has begun to move into it's own advertising category and according to one report, consumers just keep logging on.... >>

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