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BizReport | Advertising archives October 05, 2010

What to expect from cause marketing in 2010 holiday season

During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow.... >>

BizReport | Trends & Ideas archives May 20, 2010

(RED) taps VideoEgg for documentary launch

(RED), the awareness arm of the Global Fund, has tapped VideoEgg to help deliver an engaged and interested audience to its launch of a new documentary, "The Lazarus Effect". The documentary chronicles the lives of four African people dealing with... >>

BizReport | Ecommerce archives April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal... >>

BizReport | Blogs & Content archives April 07, 2010

Contest allows publishers to 'branch out'

A contest from performance based ad platform Inuvo puts both publishers and marketers in the driver's seat for cause marketing. The contest asks publishers to 'branch out' in observation of Earth Day 2010 by joining the Inuvo Platform; publishers in... >>

BizReport | Advertising archives March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from... >>

BizReport | Research archives December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The... >>

BizReport | Ecommerce archives November 16, 2009

Internet Marketing 101: Why marketers need cause marketing

It is no secret that despite the struggling world economy, many consumers are still spending. Most are spending less than in early 2008 or 2007, but still they are spending. What may surprise many marketers is that, in addition to... >>

BizReport | Email Marketing October 12, 2009

Internet Marketing 101: How to increase cause email efforts

When it comes to cause marketing, some non-profits have their plans down pat. They know who to email or target, when and how to get results. But most online marketers are in the business for profit, so how can these... >>