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BizReport | Mobile Marketing August 12, 2010

Is mobile ousting paper-based catalogs?

Are paper-based catalogs becoming a thing of the past? According to new research from U.K.-based m-commerce implementation consultancy Portaltech, the sometimes hefty and expensive to produce tomes aren't being used as much as their mobile counterparts.... >>

BizReport | Advertising February 16, 2010

How to engage by mailing less

Catalogs are a marketing standby. But with postage costs increasing, many brands are cutting back. Here is how one menswear retailer cut back on catalog mailings but managed to increase savings.... >>

BizReport | Email Marketing May 22, 2009

Borrell predicts demise of direct mail, rise of email

As more businesses abandon direct mail in favor of email, the paper-based medium is spiraling into a precipitous decline, finds new research from Borrell Associates.... >>

BizReport | Research August 29, 2008

DMA: Catalogs are still solid publications

With all of the talk about magazines and newspapers losing readership and ad dollars, it seems that one publication type - the catalog - is still going strong. According to a recent report from the Direct Marketers Association (DMA), paper... >>