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BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Advertising archives July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>

BizReport | Social Marketing June 26, 2012

Research finds optimal time and day for social media campaign deployment

For social media marketers, Tuesday is the new Friday, according to a new report from Yesmail Interactive that finds many campaigns are being started on the wrong day of the week and even at the wrong time of day.... >>

BizReport | Email Marketing July 27, 2011

Responsys: Smart email marketers already planning for holiday season

Have you kicked off your holiday email marketing campaigns yet? With Black Friday and Cyber Monday looming smart email marketers are on the ball and already implementing pre-holiday tactics. ... >>

BizReport | Advertising archives March 24, 2010

Google introduces 'search funnels' reporting feature for AdWords

Google has launched a new AdWords reporting feature that it says will enable advertisers to make better, more informed keyword, ad group and campaign decisions. ... >>

BizReport | Research archives March 10, 2010

Mind the generation gap

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S. ... >>

BizReport | Advertising archives May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements.... >>