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BizReport | Search Marketing January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. ... >>

BizReport | Mobile Marketing February 11, 2013

Verve Mobile: Location targeting doubles mobile ad CTR

In their first "Location Powered Mobile Advertising Report", Verve Mobile reveals that location targeting doubles click-through rate performance when compared to other mobile targeting strategies. ... >>

BizReport | Advertising archives May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.... >>

BizReport | Advertising archives January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Advertising archives December 10, 2009

comScore releases AdEffx

A new release from metrics firm comScore could help marketers better measure the effectiveness of ads in the New Year. Called AdEffx, the suite of tools measures the impact of an overall campaign to help marketers determine consumer attitudes as... >>

BizReport | Advertising archives September 18, 2009

Lotame, Dimestore Media partner for ad insight

Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>