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BizReport | Advertising March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that... >>

BizReport | Advertising archives July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>

BizReport | Social Marketing October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>

BizReport | Social Marketing June 21, 2011

E-Trade CMO doesn't agonize over social media ROI

Many marketers agonize over how to measure the success of social media campaigns, worried they can't justify budgets to their CEOs. But one CMO doesn't waste time worrying about such things. ... >>

BizReport | Social Marketing June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such... >>

BizReport | Advertising archives December 10, 2009

comScore releases AdEffx

A new release from metrics firm comScore could help marketers better measure the effectiveness of ads in the New Year. Called AdEffx, the suite of tools measures the impact of an overall campaign to help marketers determine consumer attitudes as... >>