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BizReport | Social Marketing April 07, 2017
Report reveals widening gap in marketers' social media measurement skills
A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. ... >>
BizReport | Advertising archives March 27, 2013
Google launches tool to calculate mobile ad effectiveness
A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact.... >>
BizReport | Advertising archives May 05, 2010
Microsoft urges advertisers to adopt Dwell metric
With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>
BizReport | Social Marketing January 26, 2010
Marketers moving DM budgets to social media
Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.... >>
BizReport | Advertising archives October 01, 2009
Google introduces view-through conversion tracking
Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view.... >>
BizReport | Social Marketing May 06, 2009
IAB releases standard definitions for social media metrics
In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>
BizReport | Research archives September 08, 2008
Online video ad spend forecast to rise
Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. ... >>
BizReport | Viral Marketing June 17, 2008
What's your online video's true viral reach?
If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution.... >>
BizReport | Research archives July 03, 2007
How to improve campaign productivity
If your online campaign isn't performing as well as hoped it could be because of errors made before the campaign began. The majority of marketers aren't following the best practices set up to help online advertisers meet the needs of... >>
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