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BizReport | Advertising March 27, 2013

Google launches tool to calculate mobile ad effectiveness

A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact.... >>

BizReport | Advertising May 05, 2010

Microsoft urges advertisers to adopt Dwell metric

With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>

BizReport | Social Marketing January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.... >>

BizReport | Advertising October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view.... >>

BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

BizReport | Research September 08, 2008

Online video ad spend forecast to rise

Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. ... >>

BizReport | Viral Marketing June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution.... >>

BizReport | Research July 03, 2007

How to improve campaign productivity

If your online campaign isn't performing as well as hoped it could be because of errors made before the campaign began. The majority of marketers aren't following the best practices set up to help online advertisers meet the needs of... >>

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