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BizReport | Internet February 19, 2013
46% of marketers 'occasionally' gain insight from company analytics data
MarketingSherpa's first ever Marketing Analytics Benchmark Report has just been released. Packed with insights from marketers in over 1,100 companies, the report outlines what marketers are doing right in their use of marketing analytics and where there's room for improvement.... >>
BizReport | Advertising August 20, 2012
Online ad industry looks to viewability metrics
Recent research by various outfits has shown that above- and below-the-fold ad placements are becoming a thing of the past online. The industry is moving towards 'viewability' and the likelihood of if, and for how long, an ad is viewable.... >>
BizReport | Mobile Marketing June 06, 2012
Mobile rich media ads engage users and encourage tap-throughs
New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>
BizReport | Advertising May 22, 2012
Genome: Yahoo's answer to big data analytics
With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>
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