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BizReport | Ecommerce archives December 05, 2013

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. ... >>

BizReport | Internet February 19, 2013

46% of marketers 'occasionally' gain insight from company analytics data

MarketingSherpa's first ever Marketing Analytics Benchmark Report has just been released. Packed with insights from marketers in over 1,100 companies, the report outlines what marketers are doing right in their use of marketing analytics and where there's room for improvement.... >>

BizReport | Advertising archives August 20, 2012

Online ad industry looks to viewability metrics

Recent research by various outfits has shown that above- and below-the-fold ad placements are becoming a thing of the past online. The industry is moving towards 'viewability' and the likelihood of if, and for how long, an ad is viewable.... >>

BizReport | Mobile Marketing June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>

BizReport | Advertising archives May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>