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BizReport | Advertising August 03, 2012

Prevent ad collisions with new AdSafe solution

It's often a violation of an agreed insertion order (IO), but it still happens. According to new data released by brand protection firm AdSafe, 6 - 7% of ads are affected by ad collision. ... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

BizReport | Advertising March 21, 2012

Pardot: One in five B2B marketers don't measure campaign effectiveness

In today's economy marketers need to know what works and what doesn't if they're to make the most of tight budgets. However, a recent survey by business-to-business marketing automation specialists Pardot found that one in five businesses are not tracking... >>

BizReport | Advertising February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels. ... >>

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