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BizReport | Research archives January 19, 2017

Supermarkets, technology brands' marketing campaigns most effective

Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. ... >>

BizReport | Advertising archives February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Mobile Marketing September 17, 2014

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>

BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Social Marketing January 21, 2013

U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>

BizReport | Email Marketing April 07, 2009

eROI: Email marketers fail to track results

Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. ... >>

BizReport | Mobile Marketing November 13, 2008

British commandos target movie-goers by mobile phone

Britain's military elite, The Royal Marines, are driving recruitment by targeting cinema-goers with a mobile marketing campaign integrated with cinema advertising and offline user engagement.... >>