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BizReport | Research archives January 19, 2017
Supermarkets, technology brands' marketing campaigns most effective
Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. ... >>
BizReport | Advertising archives February 26, 2016
Nielsen to track Snapchat ad campaigns
Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>
BizReport | Mobile Marketing September 17, 2014
Location accuracy analysis reveals improvement for mobile ad campaigns
The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>
BizReport | Social Marketing August 29, 2014
Twitter helps agency campaigns take off with Flight School
Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>
BizReport | Social Marketing January 21, 2013
U.S. Congress embraces Twitter - 100% of Senate members signed up
News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>
BizReport | Email Marketing April 07, 2009
eROI: Email marketers fail to track results
Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. ... >>
BizReport | Mobile Marketing November 13, 2008
British commandos target movie-goers by mobile phone
Britain's military elite, The Royal Marines, are driving recruitment by targeting cinema-goers with a mobile marketing campaign integrated with cinema advertising and offline user engagement.... >>
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