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BizReport | Blogs & Content archives June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Ecommerce archives May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used... >>

BizReport | Social Marketing September 24, 2009

New technology allows marketers to identify and engage online influencers

Do you know who the influencers are in online communities? Are you able to identify and engage those people who could enable your messages to travel far and wide? It's not an easy group to identify, but new technology has... >>

BizReport | Viral Marketing August 10, 2009

Bing, bing, bing goes the Internet buzz

Consider this. Reports say that approximately $100 million was spent by one ad agency promoting Microsoft's new search engine. However, the most talked about element of Bing's campaign is the Bing jingle contest that cost the princely sum of $500... >>

BizReport | Viral Marketing January 26, 2009

T-Mobile harnesses buzz, WOM and viral for TV Ad campaign

In a crowded British rail station, T-Mobile demonstrated the power of the people as it created a buzz that reverberated around the web, across mobile networks and through television screens. ... >>

BizReport | Blogs & Content archives February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>

BizReport | Social Marketing December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online.... >>

BizReport | Social Marketing October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site?... >>