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BizReport | Blogs & Content February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>

BizReport | Social Marketing December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online.... >>

BizReport | Social Marketing October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site?... >>

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  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.