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BizReport | Social Marketing November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior.... >>

BizReport | Social Marketing March 27, 2012

Adobe: Marketers aren't giving social the credit it deserves

Marketers significantly underestimate the role of social in driving traffic to their websites thanks to the prevalent use of the last-click attribution model, reveals Adobe in its new Digital Index report. ... >>

BizReport | Search Marketing July 28, 2010

Site search key tool in online shopping process

Recent research from Searchandise Commerce and iProspect shows that site search, the search engine located on a retailer's website, is a key element of the online shopping process.... >>

BizReport | Ecommerce archives November 04, 2009

Five ways to grease the checkout funnel

Online shopping is supposed to be a stressless activity. Consumers enjoy browsing for products and comparing prices from the comfort of home. But, sometimes, that final stretch - actually making a purchase - can turn a relaxing activity into an... >>

BizReport | Ecommerce archives November 03, 2009

iPerceptions: Why website visitors aren't buying

A survey of U.S. online shoppers has thrown some light on the disparity between the number of people visiting e-commerce websites to research and the number who go on to make a purchase.... >>

BizReport | Social Marketing August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and... >>

BizReport | Research archives July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago.... >>