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BizReport | Mobile Marketing October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report.... >>

BizReport | Ecommerce August 18, 2016

UK's largest retailers struggle to offer consistent pricing across channels

Joining the dots between online and in-store shopping experiences continues to prove problematic for the majority of the UK's largest omnichannel retailers, according to new research from RetailMeNot.... >>

BizReport | Ecommerce April 16, 2012

Survey: 40% to update wardrobe with discounted clothing

Many Americans are out hunting for their Spring wardrobe, but how many are prepared to pay full price for their outfits? According to a new survey from CouponCabin.com, four in 10 Americans only buy clothing when it has been discounted.... >>

BizReport | Advertising July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. ... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Social Marketing March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months.... >>

BizReport | Research February 11, 2009

ANA: Marketing outlook worse than predicted

A new study by the Association of National Advertisers makes for worrying reading. Marketers will be making more cost and budget cuts than previously predicted as the recession bites the marketing industry.... >>

BizReport | Advertising February 03, 2009

Agency CEO Survey: Clients cutting budgets

A recent survey of agency executives asked for their predictions on what direction their clients' advertising budgets were heading over the coming year. Overall, most were pessimistic but online marketing continues to cut through the doom and gloom.... >>

BizReport | Research November 13, 2008

Women forego gifts to stretch holiday budgets

There's a plethora of reports circulating about how consumers will be holding on to their wallets this holiday season, however two new surveys look at how U.S. moms and women in general will be divvying-up their dwindling holiday budgets.... >>

BizReport | Trends & Ideas March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future.... >>

BizReport | Trends & Ideas March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs.... >>

BizReport | Advertising February 20, 2007

Video ads all hype and no action

The rise of internet video and associated advertising opportunities has been promoted as the next big thing for online advertisers, but it’s yet to make its mark.... >>

BizReport | Email Marketing February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are.... >>

BizReport | Research February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. ... >>

BizReport | Advertising February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

BizReport | Advertising November 30, 2006

IAB Promotes Benefits of Online Advertising

The IAB has gathered the opinions of marketing executives from almost 500 brand marketers to find out what they thought was most compelling about online advertising.... >>

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