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BizReport | Trends & Ideas March 05, 2007
Microsoft to move millions of marketing dollars to digital
A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future.... >>
BizReport | Trends & Ideas March 01, 2007
SQAD Inc. to launch online ad campaign cost-forecasting tool
A new database will enable online marketing professionals to better forecast media-plan costs.... >>
BizReport | Advertising February 20, 2007
Video ads all hype and no action
The rise of internet video and associated advertising opportunities has been promoted as the next big thing for online advertisers, but it’s yet to make its mark.... >>
BizReport | Email Marketing February 13, 2007
Marketers put their faith, and dollars, in email marketing
Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are.... >>
BizReport | Research February 09, 2007
More ad dollars reserved for new media
A new study indicates more brands are reserving dollars for new media sources. ... >>
BizReport | Advertising February 08, 2007
Print and radio ad spends decrease while online rises
An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>
BizReport | Advertising November 30, 2006
IAB Promotes Benefits of Online Advertising
The IAB has gathered the opinions of marketing executives from almost 500 brand marketers to find out what they thought was most compelling about online advertising.... >>
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