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BizReport | Advertising February 22, 2017

Brits unable to correctly identify British brands

Many consumers in the UK are unable to distinguish British brands from those owned by overseas companies, according to new research. ... >>

BizReport | Advertising January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. ... >>

BizReport | Research February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate.... >>

BizReport | Advertising April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Advertising January 06, 2011

Are brands giving consumers too much control?

Moving into the second decade of the 21st Century, many brands may feel they've turned a corner. With the advent of social networks, brands have more contact with consumers and therefore should have a better relationship. What many brands are... >>

BizReport | Social Marketing July 19, 2010

In China the Internet can make, or break, brands

According to OgilvyOne the era of consuming is over. The future is all about sharing. Nowhere is this more apparent than in China, according to OgilvyOne Connected, a report on how Chinese consumers are using social media.... >>

BizReport | Social Marketing January 05, 2010

Which brands were the most social during 2009?

It's that time of year when people take a look back and make big lists of things that featured highly in their individual spheres of interest. In the case of social media, I came across a list of the 100... >>

BizReport | Social Marketing October 21, 2009

Consumers expect brands to engage via new media

As part of the 2009 Cone Consumer New Media Study, consumers' interactions with brands were explored and it was found that more people than last year believe companies, or brands, should not only have a new media presence, but should... >>

BizReport | Social Marketing March 03, 2009

Facebook Pages soon to display Social Ads

Facebook Pages, where big brands and celebrities attract fans to share information and connect, are ad free areas of Facebook. But not for much longer. ... >>

BizReport | Research August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology.... >>

BizReport | Research July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. ... >>

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