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BizReport | Research August 07, 2007
Survey finds friends as important as brands
Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology.... >>
BizReport | Research July 17, 2007
Consumer brand preferences swayed by online research
Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. ... >>
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