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BizReport | Research archives October 09, 2012

Study: Social networkers want branded social pages

When it comes to the social space, those consumers who are 'involved' with brands there want more. According to new data from Lab42 about half of Facebook users say branded social pages with the social network are 'more useful' than... >>

BizReport | Ecommerce archives July 22, 2010

Wildfire launches social ecommerce app

Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers.... >>

BizReport | Social Marketing July 22, 2010

eROI: Half of marketers spend less than 5 hours with socnets

Online marketing today is much more than purchasing a few keywords and hoping consumers find you. The most successful marketers are integrating different ad formats and platforms into their campaign with a singular message. The problem? Many aren't focusing on... >>

BizReport | Social Marketing July 07, 2010

Report: Moms want brands to Tweet them

Between listening to their children chatter, running a household and working, many moms are looking for new ways to learn about products and services. And they're looking to Twitter to help them out. ... >>

BizReport | Social Marketing May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A,... >>

BizReport | Social Marketing February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there... >>

BizReport | Blogs & Content archives January 04, 2010

Study: 2009 banner year for branded content

It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called free space to spread their message, offer advice and even ask for consumer reactions to products or services. But in 2009... >>

BizReport | Social Marketing December 22, 2009

Study: Students find Facebook matters

One more reason to create branded social/fan pages: college kids like 'em. In a world where the latest fad disappears faster than most can latch on, the miracle of Facebook seems to be that it not only is a fad... >>

BizReport | Ecommerce archives September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that.... >>

BizReport | Social Marketing September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher... >>