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BizReport | Social Marketing November 02, 2014

Study: Instagram gaining traction with brands

Facebook and Twitter are still the 'big dogs' of social marketing, but new data indicates big brands are quickly taking note of Instagram. The image-based social network showed record growth between Q3 2013 and Q4 2014, according to the report.... >>

BizReport | Social Marketing June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels.... >>

BizReport | Social Marketing March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is... >>

BizReport | Social Marketing June 14, 2012

Study: Social to become more important for businesses

A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan... >>

BizReport | Social Marketing May 10, 2011

LocalResponse launches brand platform

A new release from LocalResponse may help brand marketers in the local space. The release was created to help local marketers aggregate real time information to determine which consumers are implicit and which are explicit. The platform will analyze check-ins... >>