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BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing October 05, 2011

Report: Brands pushing more into social media

2011 may be best remembered as the year brands embraced social marketing. Of course, the year isn't over yet but new research finds most brands utilizing the Facebook, Twitter and YouTube platforms to engage an increasingly social consumer base.... >>