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BizReport | Search Marketing May 20, 2020

Study: Searches going brand-less

While consumers have increased the amount of time they are spending online in recent weeks, they haven't changed other digital habits. Case in point: how they search. According to Google most consumers begin digital searches for products or travel purposes... >>

BizReport | Advertising archives February 11, 2010

eXelate indeX shows Apple's iPad haloing other products

The release of a new product usually creates buzz for a few days about said product. Marketers know this. The Holy Grail is for a new release to also spark interest in other brand products. According to the latest eXelate... >>