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BizReport | Social Marketing May 11, 2009

Wildfire platform brands interactive promotions

If you're new to the social networking space or are just beginning to research the benefits of branding a social site to interact with consumers, a new tool from Wildfire could help. The technology company has released a tool which... >>

BizReport | Social Marketing March 04, 2009

Study: Gen Y visits, doesn't join branded networks

According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually... >>

BizReport | Trends & Ideas September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. ... >>

BizReport | Social Marketing April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. ... >>