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BizReport | Advertising archives August 19, 2015
Expert: Why brands need to think mobile
According to several studies about half of digital media is now consumed on mobile devices - primarily smartphones and tablets; researchers have also found more consumers are going mobile-only - they're disconnecting landlines, they're streaming content rather than using cable... >>
BizReport | Search Marketing July 15, 2013
Study: Brand keywords for paid search ads 'ineffective'
Recent research reveals that brands buying search ads with their own brand name as a keyword are wasting money selling to people they don't need to sell to. ... >>
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