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BizReport | Advertising July 20, 2015

The benefits of online events for brands

Branded events can expand the reach of a brand, put a more personal 'face' onto a brand and increase consumers' engagement. But, badly run events can tarnish a brands reputation. One expert tells us how to run better events. ... >>

BizReport | Blogs & Content July 18, 2015

Brands: How to use events to engage

With social networks, always on mobile connections and a growing demand for a more personalized branded touch, events are picking up steam. One expert weighs in on what hosting an event can mean for brands.... >>

BizReport | Blogs & Content October 10, 2011

Why virtual events need more than content

Business budgets continue to tighten, but thanks to virtual events many businesses find they are able to stay abreast of trends without traveling to conference locations. Attendance at these events is booming, as is lead generation and product sales. One... >>