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BizReport | Blogs & Content May 21, 2013

Report: More ad dollars to focus on branded content

Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important... >>

BizReport | Blogs & Content April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send... >>

BizReport | Blogs & Content April 01, 2013

How Google's Panda update is changing content sourcing

For many brands optimized blog content has been considered a huge selling point but one expert warns that Google's latest Panda update is changing how spiders looks at content - and suggests brands need to change their view of content... >>

BizReport | Blogs & Content March 15, 2013

Brands: How the content space can improve your profile

The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more... >>

BizReport | Blogs & Content February 22, 2013

Why Curata founder believes content will skyrocket in 2013

Throughout 2011 and 2012 brands and publishers saw content take a huge step forward as more consumers looked to the web for information. Now content is taking another step forward - into a kind of engagement potential, especially in the... >>

BizReport | Blogs & Content February 13, 2013

How to create a better content strategy

Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content... >>

BizReport | Blogs & Content January 11, 2013

4 Content trends to watch

Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly. Here are... >>

BizReport | Blogs & Content December 28, 2012

Report: Content spending to spike in '13

Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Blogs & Content May 07, 2012

How rich content is helping brands online

Rich content isn't new to most of the online universe, but rich content is helping some manufacturers connect at a deeper level with consumers. One of the platforms facilitating this is WebCollage, a provider of rich product information to retail... >>

BizReport | Blogs & Content December 01, 2011

More content being consumed on all screens

When it comes to video or written content an increasing amount of content is being consumed not through television or magazines/newspapers but online. Through branded and publisher apps as well as through mobile and Internet browsers, more people are reading... >>

BizReport | Mobile Marketing November 30, 2011

Brands, do you have an app for that?

With mobile content consumption skyrocketing, mobile shopping taking off and mobile devices being upgraded quickly, brands need to be in the mobile space. According to data from IBM Smarter Commerce, mobile platforms drove nearly 15% of Black Friday traffic, more... >>

BizReport | Blogs & Content October 06, 2011

How to engage through paid, owned and earned content

It isn't just the segment - sports, financial, entertainment - of content that matters to consumers, it is the type of media in which the content is delivered. According to a recent Yahoo study, consumers engage and interact differently with... >>

BizReport | Blogs & Content August 29, 2011

How to incorporate gamification into your strategy

Gamification. If you haven't at least heard about it, you're probably tried to incorporate some kind of social games within your online strategy. Using rewards, status and reputation to build consumer interest and engagement is one of the oldest forms... >>

BizReport | Email Marketing July 06, 2011

Frontier Communications, Yahoo to co-brand email experience

A new partnership between Yahoo and Frontier Communications may give rural American consumers better access to online content. Frontier Communications is the largest communication services provider for rural areas in America; through the partnership Yahoo will power content, offering a... >>

BizReport | Advertising June 07, 2011

How to use content to engage

People are hungry for content. The number of consumers going to magazine, television and newspaper content sites increases each month, and many advertisers are looking for better ways to engage them. Advertising networks and exchanges offer marketers the ability to... >>

BizReport | Advertising May 11, 2011

Brainshark releases QR code tool

As the craze around coupons continues to grow, some brands are looking into the effectiveness of QR codes. Although QR codes can contain a deal or coupon, many actually include product information; this type of added value is interesting to... >>

BizReport | Blogs & Content July 06, 2010

Top 3 tips for marketing through content

In real estate it is location, location, location. For advertising, too. What many marketers haven't figured out is how to find the right location. The key, according to Gather's CEO and Founder Tom Gerace is to use content. The problem... >>

BizReport | Blogs & Content June 24, 2010

YuMe ups level of brand security in video space

With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to... >>

BizReport | Blogs & Content January 06, 2010

Platform offers marketing plans for content delivery

The key to engagement is content, which is why many marketers and even publishers are becoming involved in content delivery options. A revamp by content delivery solution Aflexi could help publishers and advertisers by helping to deliver marketing plans to... >>

BizReport | Blogs & Content January 04, 2010

Study: 2009 banner year for branded content

It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called free space to spread their message, offer advice and even ask for consumer reactions to products or services. But in 2009... >>

BizReport | Viral Marketing January 30, 2009

Platform allows marketers to produce branded content

A new tool from Break Media could make it easier for brand marketers to control the content associated with their ads. The online video programmer has launched an in-house production department which allows marketers to create branded content and original... >>

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