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BizReport | Mobile Marketing November 11, 2015

Brands: How disconnected apps reduce engagement

Marketers always want more - more data, more engagement, more content, more return on investment. That's why the lifetime value of a customer is so important, but did you know new technology can create a disconnect where it should create... >>

BizReport | Mobile Marketing August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who... >>

BizReport | Mobile Marketing July 16, 2015

Expert: The pros and cons of aggregated apps

Apps are the future of business according to many experts in the field, but according to one expert if brands don't know how to properly use app aggregation services, they may not get the most benefit.... >>

BizReport | Mobile Marketing April 09, 2015

Top 5 tips to engage via branded apps

Branded apps are one way businesses can stay in touch with their shoppers, but maintaining engagement through those apps can be hard. Here are our top five tips. ... >>

BizReport | Mobile Marketing February 15, 2013

Nielsen ranks Shopkick top real-world shopping mobile app

Real-world shopping mobile app Shopkick has kicked its way to the top of the rankings, according to new figures released by Nielsen, and is now the number 1 app used for shopping at bricks and mortar stores. ... >>

BizReport | Mobile Marketing November 30, 2011

Brands, do you have an app for that?

With mobile content consumption skyrocketing, mobile shopping taking off and mobile devices being upgraded quickly, brands need to be in the mobile space. According to data from IBM Smarter Commerce, mobile platforms drove nearly 15% of Black Friday traffic, more... >>

BizReport | Social Marketing August 24, 2011

Bunchball gamifies plug-n-play apps

Gamification is moving out of mobile and into the traditional web. Although some brands have included gamified apps within social networks, most have remained in the mobile or social worlds. A new Bunchball release changes that by allowing any website... >>

BizReport | Mobile Marketing July 13, 2011

80% of branded apps struggle to achieve 1,000 downloads

A global study by Deloitte reveals many branded apps are left gathering virtual dust in app stores because marketers fail to alert consumers to their existence. ... >>

BizReport | Mobile Marketing June 13, 2011

4 Questions with Ad:60's Alex Matjanec

To app or not to app? That is the question facing brands intent on entering the mobile space. Although mobile is booming, many brands aren't sure if mobile advertising is better than app development or vice versa. Alex Matjanec with... >>

BizReport | Mobile Marketing May 13, 2011

APA: iPad users want more branded apps

The majority of iPad owners prefer branded apps over non-branded paid-for apps, according to new research from the Association of Publishing Agencies.... >>

BizReport | Mobile Marketing November 12, 2010

Poll: Branded apps aren't connecting with consumers

In the mobile space, many brands have jumped right in to branded applications. Whether for gaming purposes, for product information or to obtain paperwork/forms for a business, there are thousands of branded apps out there. The problem? ... >>