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BizReport | Advertising February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if... >>

BizReport | Social Marketing August 17, 2010

MyTown reports 350,000 product check-ins

There is an interesting new way for consumers to engage with brands, and according to company information it is taking off quickly. Booyah's MyTown released Product Check-Ins recently and reports that morning the 350,000 'check-ins' per week have since been... >>

BizReport | Research July 03, 2007

How to target the "indie" consumer

Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign... >>

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