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BizReport | Mobile Marketing October 26, 2011

Mobile: Use of social on-the-go rising

Tens of millions of Americans accessed social networks and blogs on their mobile device during August this year but they weren't just socializing with their friends, according to a new report from comScore, many were interacting with businesses, too.... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Ecommerce October 10, 2011

Coupons boost positive feelings toward brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too.... >>

BizReport | Social Marketing October 10, 2011

Socialbakers: Burberry UK's biggest brand on Facebook

Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion.... >>

BizReport | Social Marketing October 05, 2011

Heinz UK launches personalized Get Well Soup promo on Facebook

Many northern hemisphere readers are heading into cooler days of autumn and winter and, as temps dip and winter bugs make themselves known with sniffles and coughs what better time that to launch personlized tins of comforting Heinz Get Well... >>

BizReport | Social Marketing October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>

BizReport | Advertising September 23, 2011

Personalized video ads increase likelihood of brand recommendation

Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Mobile Marketing September 05, 2011

Research: Mobile to become primary entertainment device

Recent research from Experian Simmons found that almost 1 in 3 mobile users today believe their phone will be their primary entertainment device in the future as well as play a big role in managing their social and day-to-day lives.... >>

BizReport | Social Marketing September 04, 2011

Lab42: Very few Twitter users find Promoted Tweets annoying

Promoted Tweets - love them or hate them? If you find them annoying you're in the minority, according to new study by market research company Lab42.... >>

BizReport | Ecommerce August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research.... >>

BizReport | Ecommerce August 16, 2011

Harrods moves to strengthen global brand presence via tech, mobile

Following the launch of a GPS-based app to help customers in-store navigate around the massive luxury store, Harrods announces more digital initiatives that include an online magazine and transactional mobile website.... >>

BizReport | Mobile Marketing August 03, 2011

Foursquare now offers 'self-serve' option for businesses

Since the beginning of 2010 Foursquare has produced, by hand, over 3,000 Pages for businesses wanting a Page on their platform. But it seems their business development team are to get a well-earned rest as a self-serve option is introduced... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing July 28, 2011

Facebook launches how-to Page for small businesses

Just as Google+'s business offerings hit the headlines Facebook launches a new site to help small businesses get the best from its social space. ... >>

BizReport | Social Marketing July 27, 2011

Why teens don't 'Like' brands on Facebook

Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>

BizReport | Loyalty Marketing July 05, 2011

Cause marketing impacts brand affinity, sales not so much

When it comes to supporting a cause through purchasing products Americans are all talk but not much action, according to the findings of a new study from BlogHer and Ketchum's recently launched Cause Consumer Engagement specialty. ... >>

BizReport | Social Marketing June 19, 2011

Mommy bloggers most influential Father's Day Tweeters

Mommy bloggers are the most influential Father's Day Tweeters, according to PeopleBrowsr's recent research into the conversations on Twitter in the run up to the day. ... >>

BizReport | Ecommerce June 14, 2011

'Made in America' label a hit with affluents

Market forces have compelled many American firms to look elsewhere in the world for labor and production processes. But a new force is growing in America - patriotism - and affluent members of society are buying into it. ... >>

BizReport | Social Marketing June 07, 2011

1 in 5 luxury brands on Facebook ban Wall posts

Some luxury brands in the social sphere still don't appear to 'get' social media. According to new analysis of luxury brands on Facebook, one in five continue to prevent their Fans from posting or commenting on their Page Walls. ... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Mobile Marketing May 13, 2011

APA: iPad users want more branded apps

The majority of iPad owners prefer branded apps over non-branded paid-for apps, according to new research from the Association of Publishing Agencies.... >>

BizReport | Social Marketing May 12, 2011

Facebook enables tagging of brands in user photos

Thanks to a new feature on Facebook brands that have embraced the social network could get a whole lot more exposure by being tagged in users' photographs. ... >>

BizReport | Social Marketing May 02, 2011

Survey: Likes better than reviews, in-person best of all

Social media is garnering more attention from businesses as consumers continue to shift how they engage with content. That is as it should be, according to a new report from CityGrid Media and Harris Interactive. The study found that 'likes'... >>

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