BizReport : Tags : Tag Results

Tag Results

Search this site:

162 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7

25 result(s) displayed (76 - 100):

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Ecommerce April 12, 2012

Are consumers buying your green claims? Probably not.

New research from Cone Communications reveals that purchase decisions are becoming more and more influenced by a company's social and green claims, but woe betide those who don't uphold those claims. ... >>

BizReport | Ecommerce April 10, 2012

Almost half investigate brands after seeing them in online video

Investing in online video is no longer optional but is key to helping brands drive viewer engagement and improve visibility, according to the findings of a new Harris Interactive study for digital ad company Digitas. ... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Advertising March 28, 2012

Do CEOs make good ad front-men?

If you've ever considered using the CEO of a company in advertising then you might want to have a quick look at the findings of a recent study from television analytics firm Ace Metrix.... >>

BizReport | Email Marketing March 23, 2012

Email automation low despite positive effect on ROI

The latest "Email Census" from Adestra, the largest UK survey of email marketers, reveals that, despite being a "no brainer" in terms of ROI, the use of automated email triggers for abandoned shopping baskets is low.... >>

BizReport | Domain Names March 19, 2012

ICANN dot brand suffix deadline looms

Businesses that intend to apply for a dot brand suffix for their website need to act now if they don't want to miss the boat. However, a recent survey from registry services provider Afilias reveals nearly half of businesses are... >>

BizReport | Search Marketing March 16, 2012

Hitwise: 9 in 10 UK searches made on Google

Internet users in the UK made 2.2 billion visits to search engines in February this year, an increase of 174 million on February 2011, according to new figures released by Experian Hitwise. ... >>

BizReport | Social Marketing March 14, 2012

Millions of brands switch Pages to Facebook's new Timeline format

Facebook makes a change to the social network and, as usual, many push against it. However, in the case of the new Timeline format for Pages, it seems many are happy to jump onboard.... >>

BizReport | Mobile Marketing March 13, 2012

U.S. mobile shoppers prefer mobile web to apps

When Nielsen analyzed smartphone usage among 5,000 American volunteers they found that while mobile retail websites are more popular than retail apps, combining the two results in maximum reach. ... >>

BizReport | Advertising March 07, 2012

Entire UK town in QR code, NFC advertising trial

QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>

BizReport | Social Marketing March 06, 2012

Research: World's top brands exhibit anti-social behavior on Facebook

The world's top brands may have a presence on social media sites such as Facebook but are they using it to converse with, or talk at, their Fans? The results of new research by consultants AT Kearney reveal over half... >>

BizReport | Social Marketing March 05, 2012

Twitter feature allows age-restriction screening

Some brands that cater to exclusively adults need to make sure their audience is of the right age no matter where they are targeting them. A new Twitter feature for such brands has been launched to ensure Tweets are only... >>

BizReport | Social Marketing February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. ... >>

BizReport | Advertising February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social... >>

BizReport | Advertising February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels. ... >>

BizReport | Social Marketing February 08, 2012

Unruly: Brand recall boosted by recommended brand-led video

Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>

BizReport | Research January 30, 2012

Brands: Better targeting, relevance will push mobile ROI

Brand campaigns and political campaigns should have different strategies but the two can learn from one another. As the 2012 election year heats up in the US, politicians are pushing mobile limits to reach the consumer base - and brands... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Mobile Marketing January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers.... >>

BizReport | Ecommerce December 22, 2011

Research: Your loyalty scheme members aren't loyal

Over three-quarters of consumers in the UK are members of at least one loyalty scheme, according to a new study released by Ipsos MORI and The Logic Group, but are they really loyal customers?... >>

BizReport | Social Marketing December 20, 2011

Brands to get private message feature on Facebook Pages

A new feature on a brand's Facebook Page could save companies from having awkward conversations in public, according to recent reports. The move will also require those brands playing in the social sphere to be far more vigilant and responsive.... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com.... >>

BizReport | Ecommerce December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7