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BizReport | Social Marketing July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>

BizReport | Viral Marketing July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>

BizReport | Ecommerce July 12, 2012

Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com. ... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Mobile Marketing June 28, 2012

UK: Consumer demand for mobile marketing ahead of supply

If you want to get your brand messaging to consumers' mobile devices, making the move before your competitors is critically important, according to new research from Velti and MobileSquared.... >>

BizReport | Social Marketing June 26, 2012

Study: Delight consumers with public customer service responses via social

For those marketers who haven't yet got the message that consumers expect a response from brands to which they complain or compliment via social media, here's another piece of research to further push the message home.... >>

BizReport | Ecommerce June 25, 2012

LGBT: $790 billion buying power but what are their favorite brands?

The total buying power of the LGBT U.S. adult population in 2012 will be $790 billion, according to latest figures. Which brands tick their boxes? A new survey from YouGov reveals the top brands among the gay community, with Android... >>

BizReport | Advertising June 25, 2012

Brands' biggest problems? Lack of unified vision, finds study

According to IBM's State of Marketing 2012 study brands admit there is a gap between the integration of the marketing and IT departments, perhaps most troublesome is that there isn't a unified vision for the brand - and its undertakings... >>

BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Ecommerce June 21, 2012

Value doesn't always mean low or lowest price, reveals research

Despite being back in recession, British shoppers aren't just shopping around based on price, according to new research by Shoppercentric, they are increasingly looking for value.... >>

BizReport | Internet June 20, 2012

Consumers willing to trade personal information for benefits, offers

Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture... >>

BizReport | Advertising June 19, 2012

Research: Target ads to insomniacs watching online television.. at night

I hope Red Bull, Sealy and Unisom marketers have read this new research. Companies seeking out insomniacs should target sufferers online, particularly around television content, reveals a new study by audience targeting firm Resonate.... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Social Marketing June 13, 2012

comScore research reveals effectiveness of Facebook ads

To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>

BizReport | Mobile Marketing June 11, 2012

IAB initiative encourages business to 'Tap into Mobile'

Unless you've been living under a rock, you'll know that mobile is emerging as a powerful business tool. The Interactive Advertising Bureau (IAB) certainly recognizes the need for mobile and has launched a program to help businesses create a more... >>

BizReport | Ecommerce May 30, 2012

Just 1.5% of consumers determine new CPG's success

When consumer-driven marketing firm, Catalina Marketing, analyzed the two-year purchasing behavior of approximately 41 million U.S. consumers at approximately 20,000 stores they found only a very small percentage of those shoppers determined the success of new Consumer Packaged Goods product... >>

BizReport | Advertising May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Mobile Marketing May 24, 2012

Mojiva: Mobile ads play key role in car purchase process

More than a third of consumers plan to purchase a car in the next 12 months. Many of them are keen to use their mobile device to discover information to help in their purchase decision, according to Mojiva's latest Mobile... >>

BizReport | Social Marketing May 23, 2012

Gain instant Facebook Fans in-store with the Like Machine

A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Mobile Marketing May 08, 2012

Zynga sneaks brands into Draw Something game

Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. ... >>

BizReport | Mobile Marketing April 30, 2012

Affluent consumers want luxury brand mobile apps

Listen up luxury brands - a new study from Luxury Institute and mobile marketing agency Plastic Mobile has found America's richest want to connect with luxury brands via mobile apps on their smartphones.... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

BizReport | Ecommerce April 23, 2012

70% of brands rely on discounting to drive direct purchases

Despite the risk of cannibalizing existing sales channels, brands are pushing ahead with investments to sell direct to the public, according to recent research by ecommerce trading solutions firm eCommera. But are they relying too heavily on discounting?... >>

BizReport | Advertising April 18, 2012

Cross-screen viewing increases purchase intent

Cross-screen viewing can increase purchase intent by up to 72%, reveals a new study by Nielsen for video ad network AdColony.... >>

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