BizReport : Tags : Tag Results

Tag Results

Search this site:

167 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7

25 result(s) displayed (26 - 50):

BizReport | Trends & Ideas February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship.... >>

BizReport | Mobile Marketing February 15, 2013

Nielsen ranks Shopkick top real-world shopping mobile app

Real-world shopping mobile app Shopkick has kicked its way to the top of the rankings, according to new figures released by Nielsen, and is now the number 1 app used for shopping at bricks and mortar stores. ... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | Blogs & Content February 11, 2013

35% of brand newsrooms are neglected

More than a third of brands don't keep their online newsrooms up to date, according to new research from social media news ands PR platform Mynewsdesk. ... >>

BizReport | Social Marketing February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>

BizReport | Advertising February 04, 2013

Ads biggest Super Bowl attraction for 26.6% of viewers

For more than a quarter of this year's Super Bowl viewers it isn't the game that will be the big attraction, found the Retail Advertising and Marketing Association, it's the ads. ... >>

BizReport | Mobile Marketing January 30, 2013

57% of UK brands now have mobile-optimized websites

UK brands are moving in the right direction by optimizing websites for mobile. The Internet Advertising Bureau (UK) wants marketers to make mobile mandatory in 2013 as consumers increasingly browse the web on their mobile devices. ... >>

BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | Mobile Marketing January 18, 2013

85% of marketers to up spend on mobile

Most marketers now use, or plan to use, mobile as part of their marketing mix. A new survey by the Association of National Advertisers and MediaVest reveals that a significant number plan to increase their mobile marketing budgets in the... >>

BizReport | Social Marketing December 17, 2012

SocialVibe: Too many social media updates turn off consumers

Consumers on social media are sensitive to update overload from brands they have connected with, according to a survey sponsored by SocialVibe, which points to a need for brands to get the engagement balance right.... >>

BizReport | Ecommerce December 17, 2012

81% of European shoppers would spend more for superior customer experience

Price plays an important role in the decision making process, but the vast majority of shoppers would pay extra for a superior customer experience, according to the results of a recent report by software firm Oracle.... >>

BizReport | December 04, 2012

IDG study reveals positive effect of social on brand perception

Just about every consumer now uses social media, according to new research from IDG Research Services, and many say it has a positive effect on brand perception.... >>

BizReport | December 03, 2012

Emotional branding: Love it or hate it, it works

The effectiveness of 'emotional branding' has been virtually unknown - until now. A new study by Murdoch University's Audience Labs in collaboration with the University of Wollongong in Australia has found that emotional branding can reap significant rewards. In New... >>

BizReport | November 22, 2012

Over 70% of Facebook Pages inactive during October

Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates. ... >>

BizReport | November 12, 2012

91% of national brands to up local marketing efforts in 2013

A new survey from marketing technology firm Balihoo Inc. reveals over 91% of national brands plan to increase local marketing efforts in 2013, with digital leading the way.... >>

BizReport | November 12, 2012

Luxury auto brands shifting TV ad dollars to online video

Luxury auto brands are increasing their use of digital marketing, according to new research from Martini Media, aligning their brands where their audience is spending time. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | October 23, 2012

Firms need preventative strategies to pre-empt social media crises

A flurry of activity on Facebook and Twitter could mean good news for a business, but it could also signal the start of a social media crisis. A new feature from Conversocial alerts marketers and customer service teams to upticks... >>

BizReport | Mobile Marketing October 12, 2012

72% of U.S. teens that own a tablet own an iPad

Apple's slick design and high-end technology isn't just for the well-heeled and professionals. More U.S. teens are favoring iPhones and iPads, according to new research released this week by Piper Jaffray.... >>

BizReport | Advertising September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Ecommerce September 14, 2012

Products "Made in America" becoming fashionable in USA

A "Made in the USA" label goes down well with American consumers, but new research from Perception Research Services International finds that the same label goes down just as well with consumers in that other manufacturing behemoth of a country,... >>

BizReport | Social Marketing September 05, 2012

Social poses significant risks to participating companies

Facebook, Twitter and YouTube, the largest social sites, are being used by companies worldwide, to great effect. However, these same sites pose significant risks to companies and brands, as a recent study by Altimeter Group reveals.... >>

BizReport | Email Marketing September 04, 2012

Brands face challenge to get consumers sharing data across multiple channels

More than eight out of ten consumers in the UK are happy to share their personal details with brands across a single channel, but that willingness drops considerably as the number of channels increases.... >>

BizReport | Advertising August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7