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BizReport | Social Marketing May 23, 2013

Pinterest improves product engagement with Rich Pins

When Pinterest users find something they love on the image-based social site, they often want more information, or to make a purchase. New Rich Pins, recently introduced by Pinterest, bring Pinners and the image originators just that little bit closer... >>

BizReport | Social Marketing May 23, 2013

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information.... >>

BizReport | Loyalty Marketing May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. ... >>

BizReport | Advertising May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media.... >>

BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Ecommerce April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>

BizReport | Social Marketing April 21, 2013

Facebook Fan value rises 28% since 2010

Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. ... >>

BizReport | Mobile Marketing April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. ... >>

BizReport | Trends & Ideas April 15, 2013

212% rise in mobile social ecommerce interaction

The role of mobile in the consumer review process has increased significantly over the last 18 months, according to new research from Econsultancy, further highlighting the need for brands and retailers to provide a seamless mobile experience. ... >>

BizReport | Ecommerce April 11, 2013

7 in 10 U.S. consumers shop with the environment in mind

Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment.... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Trends & Ideas March 25, 2013

Online video primetime same schedule as TV

The popularity of primetime television ad slots is obvious; consumers settling down to an evening on the couch, in front of the box, relaxing with their favorite programming. TubeMogul wanted to know if there was a similar peak period for... >>

BizReport | Advertising March 20, 2013

TV advertising biggest driver of brand conversations, on- and offline

While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. ... >>

BizReport | Loyalty Marketing March 20, 2013

Brand loyalty trumped by customized customer service

Brand loyalty is being trumped by customized customer service experiences, according to a new consumer survey by inContact and Harris Interactive. The findings reveal that over half of consumers would switch brands based on customer service options.... >>

BizReport | Mobile Marketing March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>

BizReport | Email Marketing March 05, 2013

Half of commercial emails will be opened via mobile by year end

Optimizing email for mobile is no longer an option, it's a necessity. According to new data from Knotice, most brands can expect to see more than half of their commercial emails opened on a mobile device in the coming six... >>

BizReport | Advertising March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Research February 28, 2013

Simply Measured releases Instagram brand adoption study

New figures released by social media measurement and analytics company, Simply Measured, reveal the significant rise in brand adoption of, and engagement with, social photo-sharing site Instagram within the last three months. ... >>

BizReport | Mobile Marketing February 28, 2013

Time spent watching online video on tablets rose 110% in Q4 2012

The amount of online video viewed on a tablet grew significantly last year, but mobile video viewing overall remains but a small proportion of all time spent watching online video, according to new research released by Ooyala. ... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

BizReport | Trends & Ideas February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship.... >>

BizReport | Mobile Marketing February 15, 2013

Nielsen ranks Shopkick top real-world shopping mobile app

Real-world shopping mobile app Shopkick has kicked its way to the top of the rankings, according to new figures released by Nielsen, and is now the number 1 app used for shopping at bricks and mortar stores. ... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | Blogs & Content February 11, 2013

35% of brand newsrooms are neglected

More than a third of brands don't keep their online newsrooms up to date, according to new research from social media news ands PR platform Mynewsdesk. ... >>

BizReport | Social Marketing February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>

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