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BizReport | Advertising July 11, 2017

Research reveals value to brands of television show sponsorship

A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. ... >>

BizReport | Advertising April 11, 2013

Report: Viewers missing the sponsorship mark

A new report out this week indicates that advertisers aren't hitting all the right marks when they sponsor events. According to new data out from Selectable Media finds that viewers are, in many cases, identifying the wrong brands as sponsors... >>

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