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BizReport | Advertising April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands... >>

BizReport | Advertising archives August 22, 2018

Study finds marketers in search of transparency

Marketers need more help in delivering campaigns on brand-safe sites. That's a key takeaway from new Sizmek data which found that about one-third (38%) of brands have delivered ads on unsafe or controversial sites despite the fact that just over... >>

BizReport | Social Marketing February 13, 2018

Unilever CMO pulls no punches addressing Facebook's toxic environment

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society. ... >>

BizReport | Advertising archives January 29, 2018

How seriously are you taking brand safety?

The last couple of years have seen brand safety concerns rise as more scenarios of brand messaging appearing next to inappropriate content come to light. New research sheds light on the "new brand safety crisis" and the preventative action proactive... >>

BizReport | Advertising archives October 21, 2010

Is your brand truly safe online?

Over the past year a lot has been said about brand safety, including where to place ads, where to listen to consumers' opinions and how to handle brand issues. Some marketers may think these options are all that are needed,... >>

BizReport | Advertising archives August 31, 2010

Partnership adds brand security in the online space

More brands log on to the online space every day and with those legitimate brands come fraudsters and not-so-legitimate businesses. Today brand security is a huge buzzword for businesses of all sizes, but many are still unsure how to ensure... >>

BizReport | Advertising archives August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Research archives August 04, 2010

How public perception impacts brand

When it comes to public perception, the Internet has had a huge impact for celebrities, athletes - and the branding of celebrities and athletes. New research surrounding the Miami Heat's acquisition of LeBron James and Chris Bosh shows just how... >>

BizReport | Advertising archives July 27, 2010

LucidMedia DSP offers preemptive brand safety

A new level to your brand's safety on the Internet is being released today from LucidMedia's DSP. The offering gives brand marketers the ability to anticipate inappropriate content in real-time and before they purchase media for campaigns.... >>

BizReport | Blogs & Content archives June 24, 2010

YuMe ups level of brand security in video space

With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to... >>

BizReport | Blogs & Content archives March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond... >>

BizReport | Advertising archives February 09, 2010

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement... >>

BizReport | Advertising archives January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of... >>

BizReport | Blogs & Content archives January 13, 2010

Brand Safety: How to survive a scandal

Nearly a month since the Tiger Woods scandal broke and brands are still running scared. From him and from other athletes or celebrities paid to endorse products. But this running from scandal isn't necessarily the right move, instead brands need... >>

BizReport | Domain Names January 08, 2010

AdGooroo tool identifies brand hijacking

Has brand hijacking hurt your brand? It is entirely possible because of the number of fraudulent marketers, spammers and companies on the Web. The problem is many legitimate brands and marketers have no way of identifying these fraudsters. Enter AdGooroo's... >>

BizReport | Advertising archives January 04, 2010

Marketers want transparency in New Year

Well, 2010 is here and many marketers are making a change from year's past. Rather than blindly signing up with advertising networks, content hubs or placing search campaigns, they are looking for specific, non-intrusive content with which to advertise. Enter... >>

BizReport | Advertising archives December 24, 2009

BrandShield tool protects from inappropriate content

In the new year, marketers will have help in protecting brand from inappropriate content. The newly released BrandSafe tool from DoubleVerify helps to block advertisements from appearing next to content which can be harmful to brand image or message. Although... >>

BizReport | Advertising archives November 25, 2009

Rubicon, AdSafe partner to protect brands

Spammers, phishers and other unsavory businesses have made brand safety a priority on the Internet. A new partnership between The Rubicon Project and AdSafe Media will go one step further to protect brands in the online space by verifying ad... >>

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