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BizReport | Blogs & Content archives November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area... >>

BizReport | Research archives August 05, 2008

OPA: Consumers will engage with ads on content sites

Although utilizing the reach and strength of an advertising network or ad exchange is a good option for more advertisers, these one-stop-shops aren't a cure-all for declining advertising revenues. According to a recent study from the Online Publishers Association, content... >>

BizReport | Research archives July 03, 2008

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a... >>

BizReport | Advertising archives June 25, 2008

Navic Systems helps marketers integrate

It is now more important than ever to have integrated campaigns across all mediums. Not only because consumers need a unified message to truly engage with branding but because with so many new platforms, marketers can point consumers in one... >>

BizReport | Trends & Ideas archives June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for... >>

BizReport | Trends & Ideas archives August 09, 2007

In-game ads boost brand recognition

In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions.... >>

BizReport | Research archives June 21, 2007

Study: Parents check up on online kids

Advertisers may want to pay a bit more attention to the content on their websites and the content of ads targeted to the younger generation. That is because, according to a recent study, parents are checking up on their kids... >>