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BizReport | Social Marketing February 08, 2012

Unruly: Brand recall boosted by recommended brand-led video

Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>

BizReport | Research August 04, 2010

How public perception impacts brand

When it comes to public perception, the Internet has had a huge impact for celebrities, athletes - and the branding of celebrities and athletes. New research surrounding the Miami Heat's acquisition of LeBron James and Chris Bosh shows just how... >>

BizReport | Research August 15, 2008

Study: Your voice could enhance your brand

Despite the fact that US consumers are spending less, there is a way to keep your brand from stumbling during this short recession. According to a new report from Aegis Group's Carat Insight, an identifiable voice can help to enhance... >>

BizReport | Advertising July 24, 2008

comScore: Branded websites increase marketing efforts

Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid... >>

BizReport | Trends & Ideas June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for... >>

BizReport | Advertising June 05, 2008

Massive: In-game ads affect brand recall, awareness

Some experts may not believe in-game ads are effective but a recent report from Massive, an in-game advertising solution, disagrees. According to the report, those who play games with in-game ads have better brand recall and brand awareness. ... >>

BizReport | Research April 30, 2008

Burst Media: Consumers interested in but skeptical of green policies

Put your money where your mouth is. That may as well be the new theme for green marketing efforts. Why? Because according to a recent Burst Media survey, consumers are very interested in green products and initiatives but are leery... >>

BizReport | Mobile Marketing March 28, 2008

Limbo: Brand recall increases 20% for mobile users

Mobile may still be in the early stages for advertisers, but marketers had better begin integrating mobile campaigns quickly. Why? Because according to a recent report from mobile entertainment community Limbo, mobile advertising brand recall has increased by 20% in... >>

BizReport | Search Marketing December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption.... >>

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