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BizReport | Domain Names May 10, 2010

Opening of new domain extensions potential problem for brands

In just a few months a new brand of domain will be available on the Internet - a non-Latin based world wide web domain extension. In October, three Arab countries will receive the first language-based domains from the Internet Corporation... >>

BizReport | Advertising archives April 21, 2010

Adgregate, McAfee partner to secure ad units

A new partnership between security firm McAfee and Adgregate Markets could give marketers using rich media a bit more security. The two have partnered to create secured ad units which, according to company information, are protected against malware strings. The... >>

BizReport | Advertising archives April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it... >>

BizReport | Advertising archives March 25, 2010

Proximic launches brand protection platform

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and... >>