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BizReport | Social Marketing April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands.... >>

BizReport | Social Marketing February 22, 2012

Social releases to give brands better monitoring, tools for sharing

Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. ... >>

BizReport | Social Marketing June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version,... >>

BizReport | Social Marketing March 06, 2009

The dark side of Twittering

Social marketing, branded social microsites and blogging might be high priorities but after a tough week for candy-maker Skittles, no company should think blogging, Digging or Twittering is a simple solution. Social tactics can quickly turn on marketers, negatively impacting... >>

BizReport | Advertising November 20, 2008

Hitwise: Brand searches aren't leading to branded websites

Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. ... >>

BizReport | Advertising August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However,... >>