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BizReport | Mobile Marketing April 12, 2017

74% of shoppers will share personal data over free in-store wifi

It is well known that consumers are more likely to share basic personal data if they are rewarded and new research from Hughes Europe shows that it's just as true for in-store shoppers on mobile. ... >>

BizReport | Ecommerce September 12, 2012

British retailers should fly the flag, capitalize on increased pride

Following a year of celebrations in the UK, the population is a lot more "proud" to be British which, says retail and shopper marketing agency Savvy Marketing, will have a knock-on effect for retailers. ... >>

BizReport | Ecommerce June 25, 2012

LGBT: $790 billion buying power but what are their favorite brands?

The total buying power of the LGBT U.S. adult population in 2012 will be $790 billion, according to latest figures. Which brands tick their boxes? A new survey from YouGov reveals the top brands among the gay community, with Android... >>

BizReport | Ecommerce April 12, 2012

Are consumers buying your green claims? Probably not.

New research from Cone Communications reveals that purchase decisions are becoming more and more influenced by a company's social and green claims, but woe betide those who don't uphold those claims. ... >>

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