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BizReport | Ecommerce September 12, 2012
British retailers should fly the flag, capitalize on increased pride
Following a year of celebrations in the UK, the population is a lot more "proud" to be British which, says retail and shopper marketing agency Savvy Marketing, will have a knock-on effect for retailers. ... >>
BizReport | Ecommerce June 25, 2012
LGBT: $790 billion buying power but what are their favorite brands?
The total buying power of the LGBT U.S. adult population in 2012 will be $790 billion, according to latest figures. Which brands tick their boxes? A new survey from YouGov reveals the top brands among the gay community, with Android... >>
BizReport | Ecommerce April 12, 2012
Are consumers buying your green claims? Probably not.
New research from Cone Communications reveals that purchase decisions are becoming more and more influenced by a company's social and green claims, but woe betide those who don't uphold those claims. ... >>
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