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BizReport | Advertising April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it... >>

BizReport | Advertising March 25, 2010

Proximic launches brand protection platform

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and... >>

BizReport | Blogs & Content March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond... >>

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