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BizReport | Advertising archives January 31, 2018

Consumers to brands: We love your ads but leave politics out of the Super Bowl

While recent research has shown that consumers believe brands should make their stance on social and political issues known, they don't want politics spoiling their fun during the Super Bowl. Perhaps weary of controversy during the NFL season, Americans just... >>

BizReport | Advertising archives January 29, 2018

How seriously are you taking brand safety?

The last couple of years have seen brand safety concerns rise as more scenarios of brand messaging appearing next to inappropriate content come to light. New research sheds light on the "new brand safety crisis" and the preventative action proactive... >>

BizReport | Advertising archives January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>

BizReport | Ecommerce archives January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common.... >>

BizReport | Advertising archives January 19, 2018

Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject... >>

BizReport | Social Marketing January 12, 2018

Should brands keep shtum on social and political issues?

Should brands air their stance on social and political issues? It is a tough tightrope to walk in a world in which more and more consumers are putting their personal convictions first and buying based on belief.... >>

BizReport | Social Marketing December 15, 2017

Millennial brand ambassadors - it takes one to know one

Millennials comprise the largest group of consumers and they are an uncompromising bunch. Engaging with Millennials requires passion, honesty, and social awareness - exactly the qualities that Millennials themselves demonstrate. ... >>

BizReport | Ecommerce archives September 25, 2017

Brand trust: Sweat the small stuff

The advent of social media has led to better informed consumers that are not afraid to act when the behavior of retailers and brands they purchase from leads to trust issues. However, while a bad social media experience can go... >>

BizReport | Trends & Ideas archives July 26, 2017

New global brand health rankings place Google and YouTube on top

Dodgy content, a huge antitrust fine, and even an inquiry into tax avoidance hasn't stopped Google from achieving the lead in the first ever brand health rankings from YouGov. ... >>

BizReport | Advertising archives July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | Advertising archives July 11, 2017

Research reveals value to brands of television show sponsorship

A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. ... >>

BizReport | Trends & Ideas archives July 04, 2017

Newbies in Brand Keys list of most patriotic U.S. brands

Which U.S. brands are the most patriotic? On this, the 241st anniversary of independence, research consultancy Brand Keys reveals all. ... >>

BizReport | Loyalty Marketing July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. ... >>

BizReport | Trends & Ideas archives June 26, 2017

Consumers want to influence in-store music

Consumers enjoy the offline shopping experience a lot more when music is played, according to new research from Mood Media. ... >>

BizReport | Loyalty Marketing June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about.... >>

BizReport | Trends & Ideas archives May 24, 2017

When it comes to brand relevancy, talkability trumps truth

What do consumers consider most important about a brand - relevance or trustworthiness? The answer may surprise you. ... >>

BizReport | Advertising archives May 24, 2017

Consumers put off purchasing from brands when ads appear alongside inappropriate content

When ads are shown next to inappropriate content, consumers blame the brand as much as they do the website publisher or ad network, according to new research commissioned by Broadband Genie. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Social Marketing May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. ... >>

BizReport | Blogs & Content archives April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Ecommerce archives April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. ... >>

BizReport | Email Marketing April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. ... >>

BizReport | Internet April 10, 2017

Brand reputation at risk from poor web hosting

Bad web hosting lead to negative brand perceptions, according to a new survey in the UK from web hosting specialist, Wirehive. ... >>

BizReport | Advertising archives April 05, 2017

YouTube restricts entry to Partner Program

In a bid to better determine the validity of a channel, and protect content creators and advertisers, YouTube has restricted ads to channels that have 10,000 lifetime views or more. ... >>

BizReport | Social Marketing April 03, 2017

Mobile-First consumers more receptive to brand messaging on social media

New research from digital agency, Fetch, reveals that the more time and frequency with which consumers access social media on a mobile device, the more receptive they become to brand messaging on that channel. ... >>

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