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BizReport | Trends & Ideas July 26, 2017

New global brand health rankings place Google and YouTube on top

Dodgy content, a huge antitrust fine, and even an inquiry into tax avoidance hasn't stopped Google from achieving the lead in the first ever brand health rankings from YouGov. ... >>

BizReport | Advertising July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | Advertising July 11, 2017

Research reveals value to brands of television show sponsorship

A new study commissioned by the UK marketing body for commercial television, Thinkbox, reveals the real value behind brand sponsorship of television shows. ... >>

BizReport | Trends & Ideas July 04, 2017

Newbies in Brand Keys list of most patriotic U.S. brands

Which U.S. brands are the most patriotic? On this, the 241st anniversary of independence, research consultancy Brand Keys reveals all. ... >>

BizReport | Loyalty Marketing July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. ... >>

BizReport | Trends & Ideas June 26, 2017

Consumers want to influence in-store music

Consumers enjoy the offline shopping experience a lot more when music is played, according to new research from Mood Media. ... >>

BizReport | Loyalty Marketing June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about.... >>

BizReport | Trends & Ideas May 24, 2017

When it comes to brand relevancy, talkability trumps truth

What do consumers consider most important about a brand - relevance or trustworthiness? The answer may surprise you. ... >>

BizReport | Advertising May 24, 2017

Consumers put off purchasing from brands when ads appear alongside inappropriate content

When ads are shown next to inappropriate content, consumers blame the brand as much as they do the website publisher or ad network, according to new research commissioned by Broadband Genie. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Social Marketing May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. ... >>

BizReport | Blogs & Content April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Ecommerce April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. ... >>

BizReport | Email Marketing April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. ... >>

BizReport | Internet April 10, 2017

Brand reputation at risk from poor web hosting

Bad web hosting lead to negative brand perceptions, according to a new survey in the UK from web hosting specialist, Wirehive. ... >>

BizReport | Advertising April 05, 2017

YouTube restricts entry to Partner Program

In a bid to better determine the validity of a channel, and protect content creators and advertisers, YouTube has restricted ads to channels that have 10,000 lifetime views or more. ... >>

BizReport | Social Marketing April 03, 2017

Mobile-First consumers more receptive to brand messaging on social media

New research from digital agency, Fetch, reveals that the more time and frequency with which consumers access social media on a mobile device, the more receptive they become to brand messaging on that channel. ... >>

BizReport | Mobile Marketing March 30, 2017

Smartphone users highly receptive to new and emerging mobile technologies

While most consumers are happy to talk with a chatbot, many have yet to have engaged with one, according to a new report from mobile engagement firm, Vibes. ... >>

BizReport | Advertising March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. ... >>

BizReport | Email Marketing March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. ... >>

BizReport | Advertising February 22, 2017

Brits unable to correctly identify British brands

Many consumers in the UK are unable to distinguish British brands from those owned by overseas companies, according to new research. ... >>

BizReport | Blogs & Content February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Trends & Ideas January 09, 2017

Research: Sustainable products key to brand success

A new study suggests that, for brands to succeed globally, they need to go beyond traditional areas of focus such as product performance and instead prove their social and environmental credentials. ... >>

BizReport | Social Marketing November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. ... >>

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