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BizReport | Trends & Ideas November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Advertising October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media.... >>

BizReport | Ecommerce October 21, 2014

65% of shoppers still rely on visits to physical stores during online shopping journey

The online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical stores in their purchase journey.... >>

BizReport | Ecommerce October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them.... >>

BizReport | Loyalty Marketing October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you.... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Ecommerce September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon.... >>

BizReport | Loyalty Marketing September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. ... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

BizReport | Ecommerce September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative.... >>

BizReport | Email Marketing September 08, 2014

Spam, spam, spam, spam - Brits are tired of brand spam

Monty Python's 'spam' sketch observed that the precooked canned variety was omnipresent on British menus. A new study from Webtrends reveals today's technological version is present in most Brits' inboxes.... >>

BizReport | Advertising September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. ... >>

BizReport | Blogs & Content August 08, 2014

Consumers want brand videos but marketers not prioritizing

Consumers are interested in watching brand videos but, according to a new report by video content management solutions firm Levels Beyond, few marketers are prioritizing video content.... >>

BizReport | Email Marketing August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship?... >>

BizReport | Ecommerce July 31, 2014

British consumers will give up more personal data for discounts, free delivery

Recently published research from Webtrends shows that consumers in the UK are happy to hand over personal data to brands but many want to be rewarded and there's a limit to just how much information they are happy to part... >>

BizReport | Advertising July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Advertising July 10, 2014

Advertisers that take football too seriously risk alienating female fans

A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. ... >>

BizReport | Trends & Ideas July 01, 2014

Google video research gives brands food for thought

While nearly half of all adults head to YouTube to watch food-related videos new research from Google, conducted with the help of Millward Brown Digital and Firefly, reveals that Millennials watch a lot more food content on YouTube than all... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Advertising June 20, 2014

Over-50s feel ignored by brand marketers

Those in the over-50 age group believe brands just aren't interested in them, according to new survey results released by High50. ... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Advertising June 19, 2014

Coke or Pepsi? Budweiser or Carlsberg? Consumers unsure of official World Cup sponsors

Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>

BizReport | Mobile Marketing June 03, 2014

Drive mobile marketing engagement with value-laden messages

Mobile engagement and analytics firm, Hipcricket, has released data showing that despite most mobile users having received mobile alerts or text messages from a brand, few provided content that was relevant or useful. ... >>

BizReport | Mobile Marketing May 26, 2014

MMA's Case Study Hub hopes to inspire brand marketers

The Mobile Marketing Association has launched what they describe as the "first-ever comprehensive database" of mobile marketing case studies which they hope will inspire brands and enable them to better harness the power of mobile. ... >>

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