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BizReport | Mobile Marketing December 05, 2013

Commuters highly engaged and active mobile audience for brands, retailers

New research reveals the browsing and buying habits of today's mobile-connected commuters and urges brands to take advantage of the two times during the day that they are engaged and active. ... >>

BizReport | Advertising November 22, 2013

Do you know where your display ads are appearing?

Almost 4 out of 10 advertisers in the UK are unaware of where their content is being displayed online, according to new research released by content verification and brand safety firm Project Sunblock. ... >>

BizReport | Mobile Marketing November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>

BizReport | Social Marketing November 20, 2013

LinkedIn launches brand-friendly initiative - Showcase Pages

LinkedIn has become more brand-friendly with the introduction of Showcase Pages that allow interested parties to focus on a specific sub-brand or department and brands to integrate targeted content. ... >>

BizReport | Social Marketing November 17, 2013

Brands can now stick Pins in their website

Big brands are pinning their hopes on the image-sharing site Pinterest, and now those Pins can be embedded directly into a brand's website.... >>

BizReport | Ecommerce November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. ... >>

BizReport | Social Marketing November 11, 2013

Research finds there is such as thing as too many Likes

Relying on large volumes of 'Likes' on Facebook does not, by itself, deliver positive brand image and response, according to new research from digital comms group, Aegis Media.... >>

BizReport | Viral Marketing October 24, 2013

40% of most-shared Instagram videos are from brands

Recent research has shown brands are barely visible within YouTube's top 5,000 publishers, but when it comes to Instagram video new data released this week by Unruly found that a large percentage of the 1,000 most-shared Instagram videos in September... >>

BizReport | Loyalty Marketing October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. ... >>

BizReport | Ecommerce October 21, 2013

Survey reveals impact of packaging for home delivery

How important is packaging to the retail shopping experience? Among luxury shoppers the presentation and packaging of goods they order in-store or online is very important and for ecommerce businesses the packaging is perhaps consumers' only physical encounter with the... >>

BizReport | Research October 16, 2013

Social media is world's largest focus group

A new survey of online advertising and marketing professionals reveals that most now consider social media to be a more reliable source of public sentiment than traditional focus groups.... >>

BizReport | Loyalty Marketing October 14, 2013

Consumers want to see impact of their cause-related purchases

Cause marketing draws in many consumers but, according to new research from Cone Communications, it's not good enough to just promote a cause, consumers want proof their purchases are making a real impact.... >>

BizReport | Research October 09, 2013

'Secrets and Lies' revealed among consumer brand motivations

Consumers may say they know which brands they prefer, but new research from ad agency Young & Rubicam reveals that, subconsciously at least, what they say and what they do is at odds. ... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Search Marketing September 30, 2013

70% of mobile search users engage with click to call

A new survey from Google and Ipsos suggests driving telephone calls is still an important marketing channel. In particular, the research reveals the value of a click to call button within mobile search, whether in paid or organic results.... >>

BizReport | Advertising September 19, 2013

35% of US LinkedIn users in the market for a new car

Auto brand marketers have a new hunting ground - LinkedIn. New research from the social network for professionals has revealed a higher propensity for its members to be in the market for a new car than the US population in... >>

BizReport | Social Marketing September 03, 2013

Researchers concerned alcohol brand Tweets reaching underage audience

Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>

BizReport | Social Marketing August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>

BizReport | Social Marketing August 27, 2013

How many Twitter profiles does a brand need?

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. ... >>

BizReport | Ecommerce August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased... >>

BizReport | Mobile Marketing August 15, 2013

More mobile users want location-based offers

Since 2009, mobile phone owners have become more interested in receiving offers from brands on their device, provided they have given permission for a brand to do so. ... >>

BizReport | Loyalty Marketing August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. ... >>

BizReport | Social Marketing July 31, 2013

Social media customer service response rates up 143% YoY

New research from Socialbakers reveals that brands have increased the number of questions answered via social media, as more and more consumers take to social platforms for answers to customer service queries.... >>

BizReport | Social Marketing July 26, 2013

Facebook hashtags have little effect on engagement

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment. ... >>

BizReport | Social Marketing July 18, 2013

Brands fail to harness power of advocacy via social media

Few brands are harnessing the power of advocacy, according to analysis carried out by social media strategists Social@Ogilvy. ... >>

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