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BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Ecommerce September 13, 2016

Consumers want to communicate with brands via messaging apps

Two-thirds of consumers prefer to communicate with brands via messaging apps but, according to cloud communications platform firm Twilio's latest research, the majority of brands do not currently have the infrastructure in place to cater for this preference. ... >>

BizReport | Trends & Ideas September 12, 2016

Brands - how you say 'thank you' matters

A survey of consumers in the U.S. revealed that, even in today's digital world, most people prefer a 'thank you' to be made in person. ... >>

BizReport | Social Marketing September 01, 2016

Extent of brand fraud on social revealed

New research by cybersecurity experts reveals that almost two-fifths of brand social media accounts are fraudulent.... >>

BizReport | Advertising August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so... >>

BizReport | Social Marketing August 18, 2016

Too much promotion, not enough engagement, annoys consumers on social

Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. ... >>

BizReport | Advertising August 12, 2016

Big brand Olympic sponsorship barely recalled by viewers

Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. ... >>

BizReport | Social Marketing August 04, 2016

Twitter is the leading battleground for brands

Twitter is the leading social media battleground for brands, according to recent research, with the vast majority of PR crises beginning on the social platform. ... >>

BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Email Marketing June 27, 2016

Report outlines the impact on brands of email fraud

Companies that fail to proactively secure their email channel risk losing brand loyalty and marketing-generated revenue, according to a new report released by Return Path.... >>

BizReport | Trends & Ideas June 20, 2016

Consumers increasingly interested in AI, virtual reality to improve brand engagement

Consumers are interested in new virtual and artificial intelligence technologies and how they can enhance their relationships with brands and improve customer service. ... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Loyalty Marketing June 08, 2016

'Too hard' product installation and setup leads to increased returns

If a product's installation and set-up is too difficult, and it proves difficult to interact with a technology brand's support services, customers will return products and shop with another brand.... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Advertising May 09, 2016

Social is not the place to target younger generations

Brands may want to reconsider targeting younger generations in their social media feeds, according to new research released by customer experience firm Lithium Technologies. ... >>

BizReport | Trends & Ideas May 06, 2016

69% of consumers excited about experiencing virtual reality

Virtual reality is catching the eye of the brands and marketers the world over. It promises the opportunity of making deeper and more meaningful connections with audiences than ever before and, according to new research from the Advanced Imaging Society,... >>

BizReport | Mobile Marketing May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. ... >>

BizReport | Loyalty Marketing April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. ... >>

BizReport | Social Marketing March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers... >>

BizReport | Loyalty Marketing February 16, 2016

'Enough is enough' say Brits drowning in junk mail

Brits would rather be stuck in a traffic jam, or stranded on a train station, than continue to be frustrated by the flood of irrelevant marketing messages and junk mail they are currently receiving.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Ecommerce October 14, 2015

Mobile website experience drives loyalty, test drives for auto brands and retailers

Larger smartphones are gaining popularity among consumers who are better able to interact with retail content. New research from J.D. Power found that mobile shoppers looking for a new vehicle access a wider range of content when using a phablet.... >>

BizReport | October 12, 2015

Nielsen reveals drop in product placement TV integration

According to recent Nielsen data, marketers have been using more advertising channels and options but product placement is not one of them. ... >>

BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

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