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BizReport | Advertising July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Advertising July 10, 2014

Advertisers that take football too seriously risk alienating female fans

A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. ... >>

BizReport | Trends & Ideas July 01, 2014

Google video research gives brands food for thought

While nearly half of all adults head to YouTube to watch food-related videos new research from Google, conducted with the help of Millward Brown Digital and Firefly, reveals that Millennials watch a lot more food content on YouTube than all... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Advertising June 20, 2014

Over-50s feel ignored by brand marketers

Those in the over-50 age group believe brands just aren't interested in them, according to new survey results released by High50. ... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Advertising June 19, 2014

Coke or Pepsi? Budweiser or Carlsberg? Consumers unsure of official World Cup sponsors

Heavily football-themed advertising and marketing is making it hard for consumers to recognize an official sponsor of the World Cup, according to new data from GlobalWebIndex.... >>

BizReport | Mobile Marketing June 03, 2014

Drive mobile marketing engagement with value-laden messages

Mobile engagement and analytics firm, Hipcricket, has released data showing that despite most mobile users having received mobile alerts or text messages from a brand, few provided content that was relevant or useful. ... >>

BizReport | Mobile Marketing May 26, 2014

MMA's Case Study Hub hopes to inspire brand marketers

The Mobile Marketing Association has launched what they describe as the "first-ever comprehensive database" of mobile marketing case studies which they hope will inspire brands and enable them to better harness the power of mobile. ... >>

BizReport | Social Marketing May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. ... >>

BizReport | Trends & Ideas May 22, 2014

Google ousts Apple to be world's most valuable brand

Google has knocked Apple off the top spot in the 2014 BrandZ Top 100 Most Valuable Global Brands ranking.... >>

BizReport | Viral Marketing May 22, 2014

Viral Video: Speed of social sharing doubles in past year

Research into the lifecycle of viral video has revealed the number of shares a brand's online video attracts in the first 72 hours following release has doubled in the last 12 months. ... >>

BizReport | Advertising May 14, 2014

First kitemarks awarded in UK for reducing risk of ad misplacement

With the buying of ads moving more towards programmatic processes the risk of a brand's ad being placed alongside inappropriate content has risen. In the UK, the first online kitemarks have just been awarded to several companies that have met... >>

BizReport | Blogs & Content May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Research May 02, 2014

Half of Americans believe fave brands aren't interested in ideas

Americans are feeling a bigger disconnect from their favorite brands. That is the takeaway from a new survey out from YouGov and .wiki. According to the 2014 Customer Collaboration Report about half of Americans feel that their favorites brands are... >>

BizReport | Advertising April 30, 2014

Eye-tracking study reveals negative brand opinion generated by animated ads

An eye-tracking study conducted by Sticky for Adblock Plus has shown that flashy, animated advertising units result in lower ad recall and decreased brand opinion compared to static ads. ... >>

BizReport | Mobile Marketing April 24, 2014

Keyword carelessness inhibiting UK travel brands' discoverability in App Store

Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling. ... >>

BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets.... >>

BizReport | Mobile Marketing March 18, 2014

Mobile users loyal to OS rather than handset brand

Mobile users are more likely to stay loyal to a mobile operating system than the brand of handset, according to a new report by Kantar Worldpanel ComTech.... >>

BizReport | Ecommerce March 17, 2014

Millennials more likely than other adults to share personal information

If brands give something of value in return, Millennials are quite happy to share personal information, according to new research by Mintel. ... >>

BizReport | Ecommerce March 17, 2014

Online video fosters consumer trust

Consumers love video and believe that companies that produce videos are more trustworthy and engaged with their customers, according to new data released by online video firm Animoto. ... >>

BizReport | Mobile Marketing March 11, 2014

Quarter of UK's top finance brands have no mobile website, apps

Among the biggest spenders on advertising within the UK's finance industry, a quarter does not have a mobile strategy, according to new research released by the Internet Advertising Bureau UK. ... >>

BizReport | Ecommerce March 10, 2014

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses.... >>

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