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BizReport | Advertising June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Ecommerce June 02, 2015

Survey reveals the cost of CX failures

New research reveals that 1 in 5 customer experience failures happen before the customer has made a purchase and reveals the top four failures. ... >>

BizReport | Mobile Marketing May 22, 2015

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity... >>

BizReport | Ecommerce May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google.... >>

BizReport | Advertising April 19, 2015

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting.... >>

BizReport | Loyalty Marketing April 03, 2015

U.S. loyalty program enrollment at an all time high

Loyalty programs in the U.S. are experiencing record levels of enrollment, according to a new survey from Bond Brand Loyalty, and they are influencing where consumers shop.... >>

BizReport | Loyalty Marketing March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>

BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Ecommerce March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered.... >>

BizReport | Mobile Marketing March 02, 2015

Consumers not impressed by engagement of branded apps

Most consumers do not believe branded apps are engaging and are instead just a means to push content leading many to delete such apps after just one use.... >>

BizReport | Mobile Marketing February 26, 2015

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands.... >>

BizReport | Social Marketing February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered.... >>

BizReport | Blogs & Content February 09, 2015

Commercial viability of vloggers yet to be realized

Brands may be looking to vloggers to promote their products but, according to new research, the popularity of vlogs does not translate into product discovery.... >>

BizReport | Ecommerce February 04, 2015

80% of marketers agree 'our customer experience is our brand'

Brand loyalty and customer experience go hand in hand. A new survey from SDL conducted by Econsultancy reveals companies now understand the importance of delivering a great customer experience and plan to increase associated budgets.... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Ecommerce November 27, 2014

Forge relationships with consumers with gamification marketing techniques

Are you reaching your audiences effectively using the channels they demand? According to new research from 3radical, almost half of consumers in the UK determine whether or not they will purchase from a brand based on whether they get the... >>

BizReport | Trends & Ideas November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Advertising October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media.... >>

BizReport | Ecommerce October 21, 2014

65% of shoppers still rely on visits to physical stores during online shopping journey

The online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical stores in their purchase journey.... >>

BizReport | Ecommerce October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them.... >>

BizReport | Loyalty Marketing October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you.... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Ecommerce September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon.... >>

BizReport | Loyalty Marketing September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. ... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

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