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BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Email Marketing June 27, 2016

Report outlines the impact on brands of email fraud

Companies that fail to proactively secure their email channel risk losing brand loyalty and marketing-generated revenue, according to a new report released by Return Path.... >>

BizReport | Trends & Ideas June 20, 2016

Consumers increasingly interested in AI, virtual reality to improve brand engagement

Consumers are interested in new virtual and artificial intelligence technologies and how they can enhance their relationships with brands and improve customer service. ... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Loyalty Marketing June 08, 2016

'Too hard' product installation and setup leads to increased returns

If a product's installation and set-up is too difficult, and it proves difficult to interact with a technology brand's support services, customers will return products and shop with another brand.... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Advertising May 09, 2016

Social is not the place to target younger generations

Brands may want to reconsider targeting younger generations in their social media feeds, according to new research released by customer experience firm Lithium Technologies. ... >>

BizReport | Trends & Ideas May 06, 2016

69% of consumers excited about experiencing virtual reality

Virtual reality is catching the eye of the brands and marketers the world over. It promises the opportunity of making deeper and more meaningful connections with audiences than ever before and, according to new research from the Advanced Imaging Society,... >>

BizReport | Mobile Marketing May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. ... >>

BizReport | Loyalty Marketing April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. ... >>

BizReport | Social Marketing March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers... >>

BizReport | Loyalty Marketing February 16, 2016

'Enough is enough' say Brits drowning in junk mail

Brits would rather be stuck in a traffic jam, or stranded on a train station, than continue to be frustrated by the flood of irrelevant marketing messages and junk mail they are currently receiving.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Ecommerce October 14, 2015

Mobile website experience drives loyalty, test drives for auto brands and retailers

Larger smartphones are gaining popularity among consumers who are better able to interact with retail content. New research from J.D. Power found that mobile shoppers looking for a new vehicle access a wider range of content when using a phablet.... >>

BizReport | October 12, 2015

Nielsen reveals drop in product placement TV integration

According to recent Nielsen data, marketers have been using more advertising channels and options but product placement is not one of them. ... >>

BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

BizReport | Ecommerce September 28, 2015

Consumers want to buy direct from a brand's website

A new consumer preference survey uncovers consumers' expectations of brand engagement, and reveals their desire to connect directly with brands. ... >>

BizReport | Social Marketing September 16, 2015

Global brand becomes first to ditch website for Tumblr

Nestle's top-performing brand on social media, Nescafé, has announced its decision to ditch its local and global websites and move to Tumblr. ... >>

BizReport | Social Marketing September 08, 2015

Is your brand welcome on social media?

Too many, too sales-y, too trivial and often irrelevant - that's what many consumers think of brands' social media activity according to research commissioned by Headstream Research.... >>

BizReport | Social Marketing September 04, 2015

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours.... >>

BizReport | Blogs & Content September 03, 2015

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. ... >>

BizReport | Advertising August 17, 2015

Study: 'Shockvertising' has become obsolete

When students from Wits University in Johannesburg explored the effectiveness of shock advertising on Generation Y, they found the creative treatment was not at all effective at communicating brand. ... >>

BizReport | Social Marketing August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. ... >>

BizReport | Blogs & Content July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. ... >>

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