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BizReport | Social Marketing September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces.... >>

BizReport | Trends & Ideas archives June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. ... >>

BizReport | Mobile Marketing February 24, 2009

Lifespan of mobile apps found wanting

Mobile phone applications, or 'apps', are increasingly popular with brand marketers and consumers are snapping them up, but new research has found that their lifespan is very limited. ... >>