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BizReport | Trends & Ideas archives July 14, 2016

Brands, not external factors, to blame for 78% of PR disasters

A new study from media monitoring platform Visibrain suggests that most brands have no-one to blame but themselves for public relations disasters. ... >>

BizReport | Social Marketing June 15, 2015

U.S. brands ignore 80% of consumer queries asked via Twitter

Yet more research points to poor response rates by brands on social media. The vast majority of queries made of brands via social media in the U.S. continue to go unanswered, according to new research from Socialbakers.... >>

BizReport | Ecommerce archives April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. ... >>

BizReport | Ecommerce archives May 26, 2013

Fits.me study reveals emotions of online clothes shopping gone wrong

New research conducted by virtual fitting room provider Fits.me and retail psychology expert Phillip Adcock reveals that when online clothes shopping goes wrong shoppers go through emotions similar to the key five stages of grief. ... >>

BizReport | Social Marketing September 03, 2012

Updated integrity system detects and deletes fake Facebook Likes

Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>

BizReport | Social Marketing July 19, 2012

Brands must up their social media response performance

More research highlights the expectations of consumers using social media to communicate with brands. Arnold Worldwide has shown that most consumers expect an answer to a question or comment left on social media.... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Social Marketing March 29, 2012

Social media is new customer service frontier

More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>

BizReport | Ecommerce archives June 16, 2011

Customer service email a "black hole" in UK

Despite fierce competition for a share of online consumers' increasingly tight wallets, UK companies are neglecting their online customer service offerings and damaging their brand, according to new research from customer interaction technology firm Eptica.... >>

BizReport | Social Marketing March 23, 2011

Fans of celebs more likely to be fans of brands

Celebrities can be important brand ambassadors, but new research from The Nielsen Company suggests that followers of celebrities are just as valuable an asset. ... >>

BizReport | Social Marketing March 03, 2010

Manage brand with upgraded truREPUTATION

Social media solution Visible Technologies has upgraded their truREPUTATION solution to include brand management tools in the social space. The version 2.0 offering gives marketers the ability to manage both brand reputation and individual reputation, in the cases of celebrity... >>

BizReport | Research archives February 18, 2010

Google takes fizz out of Coca-Cola in global brand value ranking

Coca-Cola has been left feeling a bit flat after being overtaken by Google in the race to be the biggest brand on the planet, according to BrandFinance. ... >>

BizReport | Research archives November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation... >>

BizReport | Social Marketing June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version,... >>

BizReport | Search Marketing June 10, 2009

TruReputation scores online content

A new solution launches this week with the promise to help marketers better control online reputation through search. From Visible Technologies, TruReputation hosts a suite of tools to help businesses and brands manage how their messages, content and reputations stand... >>

BizReport | Research archives May 11, 2009

Aberdeen Group: Follow brand management principles

If you're not already following the best practices for online brand reputation management, chances are your online rep could stand a little improvement. That, according to a recent report from the Aberdeen Group, which indicates that brands who manage reputation... >>

BizReport | Research archives November 30, 2007

comScore: UGC reviews impact purchasing decisions

All advertisers really need to pay attention to what is being said about their products online. According to a new comScore report nearly one-quarter of consumers are willing to pay more for products or services which garner good online reviews.... >>

BizReport | Social Marketing June 18, 2007

Uploaders wield digital power

Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them.... >>

BizReport | Advertising archives June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets.... >>

BizReport | Research archives June 04, 2007

Increase online presence to increase sales

Whether building an online shopping destination point or trying to increase the profile of a brick-and-mortar store, a recent study from WPP's Group M indicates building an online presence is the key. According to the study, both on-and-offline businesses will... >>

BizReport | Research archives May 02, 2007

"Brandjacking" is on the rise

Do you know how your brand is being used online? According to a new report called the Brandjacking Index, many brands are being hijacked online - and companies don't even know about it. ... >>

BizReport | Advertising archives April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. ... >>

BizReport | Blogs & Content archives January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs.... >>

BizReport | Research archives December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. ... >>

BizReport | Trends & Ideas archives November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. ... >>

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