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BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Advertising June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can... >>

BizReport | Advertising June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets.... >>

BizReport | Research June 04, 2007

Increase online presence to increase sales

Whether building an online shopping destination point or trying to increase the profile of a brick-and-mortar store, a recent study from WPP's Group M indicates building an online presence is the key. According to the study, both on-and-offline businesses will... >>

BizReport | Research March 27, 2007

Brand awareness and recall best via online ads

New research into the ad-viewing behaviour of consumers shows that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. ... >>

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