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BizReport | Advertising June 02, 2010

Three tips to choose the right celebrity for your brand

When it comes to scandals, consumers don't care. That is, as long as the scandal is related to the celebrity endorser and not the actual product. According to a recent AdWeek Media and Harris poll of more than 2,000 American... >>

BizReport | Social Marketing October 02, 2007

Do social networks hurt brand image?

At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing. ... >>