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BizReport | Advertising May 14, 2015

Top 3 tips to keep brand values centered

When a company loses sight of its culture and the values within that culture, it can be devastating. As a founder, it's imperative that you create and foster the company culture; it's one of your most important roles but too... >>

BizReport | Advertising May 12, 2015

Brands: Have you lost your values?

When a company is smaller, certain habits, processes and responsibilities are understood implicitly and mirrored without needing to spell them out or enforce them. Small, tight teams witness how each teammate operates and reacts to any given situation, and then... >>

BizReport | Advertising March 11, 2011

Top 3 tips to improve brand desirability

Landing at the top of the brand heap isn't just luck. It takes hard work, at least one great product and some savvy marketing. A recent study from Clear finds that some smaller brands are increasing their desirability while larger... >>

BizReport | Blogs & Content March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond... >>

BizReport | Advertising February 09, 2010

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement... >>

BizReport | Blogs & Content January 13, 2010

Brand Safety: How to survive a scandal

Nearly a month since the Tiger Woods scandal broke and brands are still running scared. From him and from other athletes or celebrities paid to endorse products. But this running from scandal isn't necessarily the right move, instead brands need... >>

BizReport | Social Marketing January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size.... >>

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