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BizReport | Loyalty Marketing June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>

BizReport | Advertising archives April 16, 2014

Study IDs disconnect between brands, consumers

Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate... >>

BizReport | Ecommerce archives February 12, 2014

Bigger, heavier ecommerce pages taking longer to load

The latest quarterly "State of the Union" report from application delivery and solutions firm Radware reveals that the average retail website is a lot more cumbersome and slow to load today than it was a year ago resulting in a... >>

BizReport | Advertising archives January 15, 2014

Toyota unveils mobile ads that really speak to their audience

When developing ads, whether in traditional media, digital or mobile, you really want them to speak to your target audience. New mobile ads for the Toyota Corolla really do speak to you, with voice-activated technology.... >>

BizReport | Ecommerce archives July 16, 2013

Canadian small business owners big on branding

Small business owners in Canada are more aware than ever of the advantages of having a recognizable and trusted brand in today's consumer environment, according to the latest American Express Small Business Monitor. ... >>

BizReport | Research archives January 24, 2011

gWallet, Old Navy partner for unique online experience

Hey, game developers, are you looking for a challenge? Retailer Old Navy and social monetization hub gWallet have a challenge for you: they are looking for the next great social game. Beginning February 1, 2011, the "Game ON!: The Old... >>

BizReport | Advertising archives February 09, 2010

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement... >>

BizReport | Advertising archives September 29, 2009

Use print ads to drive consumers to digital

Print media could become an unlikely rival to the Internet when it comes to interactive advertising, as new and innovative formats continue to emerge. Here we list just a few ways in which print and online can be merged to... >>