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BizReport | Ecommerce archives March 27, 2019

Study: Consumers feel brand marketing "ineffective"

Researchers have a warning for brands: their marketing efforts aren't connecting with consumers. That's a key takeaway from Acquia's new Closing the CX Gap report, which found that most consumers (56%) say brands' messaging is ineffective for them. ... >>

BizReport | Social Marketing February 20, 2017

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. ... >>

BizReport | Email Marketing October 25, 2016

Millennials embrace marketing emails via mobile

Millennials in the U.S. are becoming more tolerant of marketing emails, reveals a new study from marketing technology firm Mapp Digital, and prefer email over other marketing channels. ... >>

BizReport | Advertising archives May 14, 2015

Top 3 tips to keep brand values centered

When a company loses sight of its culture and the values within that culture, it can be devastating. As a founder, it's imperative that you create and foster the company culture; it's one of your most important roles but too... >>

BizReport | Research archives May 02, 2014

Half of Americans believe fave brands aren't interested in ideas

Americans are feeling a bigger disconnect from their favorite brands. That is the takeaway from a new survey out from YouGov and .wiki. According to the 2014 Customer Collaboration Report about half of Americans feel that their favorites brands are... >>

BizReport | Advertising archives January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising archives June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>

BizReport | Advertising archives March 18, 2011

New release ensures user experience across platforms

In the world of ecommerce, customer experience is the key. Many brands have found that it is hard to ensure the same user experience, however, across platforms like mobile and social. A new release from ePrize gives brands a better... >>

BizReport | Advertising archives March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Advertising archives September 30, 2009

Survey suggests Tweeters twice as likely to click ads

Tech and media research firm Interpret has released data showing that Twitter users are twice as likely to engage with brands than users of other social networks. That's great news for advertisers, but has anyone asked Tweeters if they want... >>

BizReport | Viral Marketing October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company.... >>

BizReport | Social Marketing September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report... >>

BizReport | Advertising archives February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad.... >>