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BizReport | Advertising September 30, 2009

Survey suggests Tweeters twice as likely to click ads

Tech and media research firm Interpret has released data showing that Twitter users are twice as likely to engage with brands than users of other social networks. That's great news for advertisers, but has anyone asked Tweeters if they want... >>

BizReport | Viral Marketing October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company.... >>

BizReport | Social Marketing September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report... >>

BizReport | Advertising February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad.... >>