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BizReport | Advertising July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Ecommerce July 16, 2014

Budget supermarket tops UK BrandIndex rankings

The latest YouGov BrandIndex rankings reveal a move towards low-cost brands in the UK with budget supermarket Aldi, and the MoneySavingExpert.com, both featuring in the Top 10 for the first time.... >>

BizReport | Blogs & Content March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

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