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BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Loyalty Marketing March 12, 2013

80% of diners would sign up for a loyalty program, if only you had one

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | Mobile Marketing January 18, 2013

85% of marketers to up spend on mobile

Most marketers now use, or plan to use, mobile as part of their marketing mix. A new survey by the Association of National Advertisers and MediaVest reveals that a significant number plan to increase their mobile marketing budgets in the... >>

BizReport | December 04, 2012

IDG study reveals positive effect of social on brand perception

Just about every consumer now uses social media, according to new research from IDG Research Services, and many say it has a positive effect on brand perception.... >>

BizReport | December 03, 2012

Emotional branding: Love it or hate it, it works

The effectiveness of 'emotional branding' has been virtually unknown - until now. A new study by Murdoch University's Audience Labs in collaboration with the University of Wollongong in Australia has found that emotional branding can reap significant rewards. In New... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | October 24, 2012

Few UK B2B firms use social for lead or demand generation

B2B companies are focusing social media activities around brand awareness, finds a new survey from Eloqua, while lead generation and demand generation strategies take a back seat. ... >>

BizReport | Ecommerce June 18, 2012

Pinterest appeals to Latin American Internet users

Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold. ... >>

BizReport | Social Marketing May 23, 2012

Gain instant Facebook Fans in-store with the Like Machine

A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

BizReport | Ecommerce April 10, 2012

Almost half investigate brands after seeing them in online video

Investing in online video is no longer optional but is key to helping brands drive viewer engagement and improve visibility, according to the findings of a new Harris Interactive study for digital ad company Digitas. ... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Social Marketing January 20, 2012

75% of marketers to up social media spend in 2012

When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.... >>

BizReport | Ecommerce September 28, 2011

Latino households 40% bigger, spend more on household products

Latino households are larger and spend more than any other population segment on household and laundry products, according to new market research from Packaged Facts. Some big brands are responding by featuring the Spanish language and celebrities on packaging and... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Mobile Marketing May 13, 2011

APA: iPad users want more branded apps

The majority of iPad owners prefer branded apps over non-branded paid-for apps, according to new research from the Association of Publishing Agencies.... >>

BizReport | Social Marketing May 12, 2011

Facebook enables tagging of brands in user photos

Thanks to a new feature on Facebook brands that have embraced the social network could get a whole lot more exposure by being tagged in users' photographs. ... >>

BizReport | Social Marketing May 11, 2011

Brand advocates motivated by altruism

Social networking company BzzAgent has just released a study on the actions, motivations and influence of brand advocates that shows they not only enjoy what they do but want as many people as possible to hear their message.... >>

BizReport | Mobile Marketing May 10, 2011

Half of British teens have no clue what Foursquare is

Nearly half (48%) of British youngsters have never heard of geo-location services such as Foursquare, Facebook Places, Gowalla, or Scvngr found a new survey by UK-based youth communications agency Dubit.... >>

BizReport | Loyalty Marketing November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the... >>

BizReport | Social Marketing November 04, 2010

Study: Social awareness up with consumers, businesses should follow

Heading in to 2011 it might be a good idea to change your social status, at least according to a new study from Edelman. The 2010 Edelman goodpurpose Global Study finds that consumers are showing a greater attachment to good... >>

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