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BizReport | Loyalty Marketing June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about.... >>

BizReport | Loyalty Marketing May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

BizReport | Research archives April 30, 2015

UK: Discount supermarkets challenge 'Big Four' in consumer engagement

A new study of UK supermarket brands has revealed that the discount brands are better able to engage with consumers over a long period that their "Big Four" rivals.... >>

BizReport | December 04, 2012

IDG study reveals positive effect of social on brand perception

Just about every consumer now uses social media, according to new research from IDG Research Services, and many say it has a positive effect on brand perception.... >>

BizReport | Ecommerce archives April 27, 2012

First-time Apple buyers skip iPod for iPad

Once upon a time first-time Apple buyers got in on the iPod level. Research by the NPD Group reveals that today it's the iPad that first-time Apple users are buying.... >>

BizReport | Research archives March 05, 2012

Study: Our engagement with brands based on pleasure

When it comes to making purchases - both large and small - a growing theme is on price. Help consumers save money and they'll buy more products from you, goes some of the logic. But a new report from Crested... >>