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BizReport | Loyalty Marketing October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you.... >>

BizReport | Social Marketing October 11, 2013

How loyal customers become brand advocates

According to data from Amplifinity up to 60% of a brand's current customers will advocate on behalf of the brand. The key is knowing how to engage those consumers without alienating them.... >>

BizReport | Research November 19, 2012

Top 4 ways advocates will help brands through 2012 holidays

It is no secret that advocates are a kind of super hero for brands. These loyal and engaged consumers talk about brands, review products, tell friends and start conversations - in real life and through social media. One experts explains... >>

BizReport | Advertising November 08, 2012

3 types of brand advocates and why brands need them

A new infographic from Dachis Group sheds light on the hard-to-pin down brand advocate section of social marketing. While many brands are focused on getting high numbers of 'likes' on Facebook or followers on Pinterest or Twitter, studies show that... >>

BizReport | Social Marketing August 31, 2012

How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates... >>

BizReport | Research May 16, 2011

Study: Young adults key brand advocates?

A recent study from GSI Commerce and Forrester Research found that social media isn't pushing as much ecommerce as many thought; but new data from Colloquy indicates that social media is getting the word out about products - through recommendations.... >>

BizReport | Social Marketing August 15, 2007

Brand advocates may fare better outside social marketing

Social networks and social marketing may be hot in some advertising areas, but a recent report from JupiterResearch indicates that brand advocates may do a better job with their products outside the social networking arena.... >>